# Tropical Necktie Campaigns The Hermès Cravates Catalog Features The Brand's Latest Accessory Range By Jana Pijak | Published 2016-04-13 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-cravates References: [fuckingyoung.es](http://fuckingyoung.es/hermes-ss16-cravates-collection/) & [artandcommerce](https://www.artandcommerce.com/artists/photographers/Walter-Pfeiffer) The Hermès Cravates lookbook for Spring/Summer 2016 embraces [tropical imagery](https://www.trendhunter.com/trends/sel-de-mer) while highlighting the brand's newest accessory range. Featuring models Jegor Venned and Tim Schuhmacher, this catalog is lensed by the pool and sets a fun and carefree tone for the warm season ahead. Photographer Walter Pfeiffer captures this Hermès Cravates advertorial and collaborates with wardrobe stylist Mattias Karlsson to bring his creative vision to life. Models Jegor and Tim don a sophisticated and preppy wardrobe of [linen summer suits](https://www.trendhunter.com/trends/graphpaper-ss26), crisp collared shirts and relaxed trousers that are paired with silk and heavy cotton cravates. In addition to its traditional neckties, Hermès also includes its [patterned silk scarves](https://www.trendhunter.com/trends/the-lilly-reserve-collection) in this lookbook while making fashion fans dream of a warm summer day that is spent by the water. ## Trend Insights (Trend Hunter) - Score: 3.7/10 - Popularity: 58% | Activity: 46% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### What's Driving This Trend - **Tropical Imagery:** Opportunities to incorporate tropical themes in marketing and product design, such as using vibrant prints or beach-inspired aesthetics. - **Summer Accessories:** Embracing a wide range of summer accessories like silk scarves and heavy cotton cravates to enhance product offerings and target warmer weather clientele. - **Fun and Carefree Tone:** Creating a light-hearted and carefree atmosphere through advertising and marketing campaigns, appealing to consumers seeking relaxation and enjoyment. ### Who This Affects Most - **Fashion:** Fashion brands can add tropical-inspired accessories and promote summer wardrobe options to stay current and cater to seasonal demands. - **Advertising:** Advertising agencies can leverage tropical imagery and a fun tone to create engaging campaigns for brands targeting summer markets. - **Hospitality:** Hospitality businesses can create a tropical-themed experience for guests, using vibrant prints, beach-inspired decor, and summer accessories. ## Related on Trend Hunter - [Luxe Whimsical Resort-Style Apparel](https://www.trendhunter.com/trends/st-regis-x-vilbrequin.md) - [Travel-Ready Summer Menswear](https://www.trendhunter.com/trends/tangerine-palisade.md) - [Palm Beach-Inspired Menswear](https://www.trendhunter.com/trends/mens-stuff.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Seasonal Fashion Campaign](https://www.trendhunter.com/trends/y3-ss26.md) - [Modern Tailored Spring Fashion](https://www.trendhunter.com/trends/graphpaper-ss26.md) - [Stylish Fashion Campaigns](https://www.trendhunter.com/trends/stylish-fashion-campaigns-marc-jacobs-unveils-its-spring-2025-marcworld-cam.md) - [Opulent Material-Focused Furniture](https://www.trendhunter.com/trends/hermes-1.md)