# Op Art Window Displays These Hermes Boutique Windows Feature Sculptural Elements By Jana Pijak | Published 2015-06-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-boutique References: [designscene.net](http://www.designscene.net/2015/06/edward-granger-hermes.html) & [hermes](http://www.hermes.com) Edward Granger's latest [art installation](https://www.trendhunter.com/trends/your-psychoacoustic-light-ensemble) graces the windows of the [Hermes Boutique](https://www.trendhunter.com/trends/la-pelota) in New York City's Madison Avenue neighborhood. Presented as part of the luxury brand's Vitrine D’Artiste project -- a window design initiative that showcases the work of various artists -- this [retail display](https://www.trendhunter.com/trends/miya-ando-x-saint-laurent) celebrates conceptual themes and references the Op Art movement. The display's theme is 'Flâneur Forever,' a concept that relates to a city observer who is experiencing architecture from different angles. This Hermes Boutique window challenges the perception of visitors and plays with gradient hues and varying perspectives. Each of Edward Granger's window creations features elegantly arranged Hermes products that blend into a backdrop of the artist's signature props and vibrant vignettes. ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 68% | Activity: 38% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What's Driving This Trend - **Conceptual Window Displays:** The use of art installations in retail displays challenges the perception of visitors, creating a unique and memorable shopping experience. - **Vitrine D’artiste Project:** Initiatives like the Vitrine D’Artiste Project provide a platform for artists to showcase their work in public spaces, creating opportunities for creative collaboration. - **Op Art Inspiration:** Drawing inspiration from artistic movements like Op Art creates opportunities for designers to innovate and experiment with novel visual techniques. ### Who This Affects Most - **Luxury Fashion:** Luxury fashion retailers can incorporate art installations in window displays to create a unique and memorable shopping experience for their customers. - **Visual Merchandising:** Visual merchandisers can use art installations and elements from experimental art movements to create window displays that challenge the perspective of visitors. - **Public Art:** Public art initiatives can create opportunities for emerging and established artists to showcase their work in public spaces, bringing art closer to people's daily lives. ## Related on Trend Hunter - [Anniversary-Celebrating Pop-Up Stores](https://www.trendhunter.com/trends/bodyscape-installation.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Sculptural Holiday Window Displays](https://www.trendhunter.com/trends/holiday-window-display1.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Performance-Driven Designer Experiences](https://www.trendhunter.com/trends/wings-of-hermes.md) - [Optical Illusion Replica Artworks](https://www.trendhunter.com/trends/liberty-science-center.md) - [Dynamic Organic Store Displays](https://www.trendhunter.com/trends/la-manso.md) - [Surrealist Pop-Up Installations](https://www.trendhunter.com/trends/surrealist-popup.md) - [Caged Luxury Homeware Collections](https://www.trendhunter.com/trends/luxury-homeware-collection.md)