# Luminous Halo Boutiques The Hermes Beverly Hills Boutique on Rodeo Drive is Radiant By Vasiliki Marapas | Published 2013-09-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-beverly-hills References: [coolhunting](http://www.coolhunting.com/design/hermes-beverly-hills-rena-dumas-architecture-interieure.php) & [beverlyhills.patch](http://beverlyhills.patch.com/groups/business-news/p/hermes-beverly-hills-reopens-after-renovations) Denis Montel of Rena Dumas Architecture Interieure is the mastermind behind the newly renovated [Hermes Beverly Hills Boutique](https://www.trendhunter.com/trends/fashion-brand-herms) on Rodeo Drive. The design features a lively sculptural feel, achieved through a massive [spiral staircase](https://www.trendhunter.com/trends/toteme-beijing) under a Halo-inspired, [open-concept roof](https://www.trendhunter.com/trends/tiffany-co-store). Beyond looking pretty cool, this coiled roof design also lets in a lot of natural light. The light output of the roof is controlled via a protective layer of glass, which softens or illuminates the light according to the time of day. As for the staircase itself, which features white Venetian plaster, Montel describes the concept as “fluid” and “inviting.” The mosaic –tiled path towards the staircase is also curved, continuing the vibrantly sculpted aesthetic. Montel has created a luminous and chiseled space for the classic brand. In turn, Hermes has commissioned an exclusive scarf design to celebrate the launch of store renovation. Featuring palm trees, extensive blue hues and a mosaic border, the scarf epitomizes the quintessential Beverly Hills aesthetics. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 49% | Activity: 22% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Design](https://www.trendhunter.com/design) ## Key Themes ### What Makes This Trend Stand Out - **Sculptural Boutiques:** Designing sculptural spaces with fluid and inviting elements is a trend, which creates a unique and immersive shopping experience. - **Luminous Store Design:** Creating luminous designs using coiled roof glass and other techniques is a fast-growing trend intended to highlight the aesthetics of the store. - **Exclusive Brand Merchandising:** Commemorating the launch of store renovation with exclusive scarf designs specific to the location and image of the brand is a growing trend in brand merchandising. ### Sectors Adopting This - **Luxury Retail Industry:** Sculptural and luminous store designs are becoming more prevalent within the luxury retail industry, with a growing importance of creating significant and memorable differentiation to the typical shopping experience. - **Boutique Design Industry:** As there is a growing demand for sculptural and luminous stores designs, boutique design industry seeks innovative ways to create unique and immersive shopping experience designs. - **Fashion Retail Industry:** Fashion retail industry embraces exclusive brand merchandising to commemorate special achievements or milestones, creating new ways to attract customers and increase revenue. ## Related on Trend Hunter - [Water Tower-Inspired Installations](https://www.trendhunter.com/trends/fashion-brand-herms.md) - [Earth-Connecting Luxe Floor Installations](https://www.trendhunter.com/trends/la-pelota.md) - [Roman-Inspired Interior Designs](https://www.trendhunter.com/trends/bulgari-boutique.md) - [Glass Pavilion Architecture](https://www.trendhunter.com/trends/diller-scofidio-renfro2.md) - [Rippled Facade Luxe Retailers](https://www.trendhunter.com/trends/dior-store-2.md) - [Distinctive Luxury Retail Spaces](https://www.trendhunter.com/trends/jacquemus-boutique.md) - [Evocative Mid-Century Stores](https://www.trendhunter.com/trends/nikos-koulis.md) - [Red-Hued Store Interiors](https://www.trendhunter.com/trends/road-to-awe.md) - [Geometric Jewelry Architecture](https://www.trendhunter.com/trends/nikos-koulis-boutique.md)