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# Piano-Inspired Lipstick Collections
Hermes' 24-Color Piano Drew Inspiration from the Instrument

By Ell Smith | Published 2020-10-22 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/hermes-24color-piano
References: [hypebae](https://hypebae.com/2020/10/hermes-beauty-rouge-lipsticks-piano-24-colors-luxury-makeup-price-release) & [hermes](https://www.hermes.com/ca/en/)

The [Hermes](https://www.trendhunter.com/trends/le-regard) 24-Color Piano is a unique promotion from the brand that's sure to appeal to a more high-end customer base, or fans of collectables. Hermes is giving its consumers the opportunity to purchase 24 of its highly sought-after lipstick colors at once.

The lipsticks arrive in a long box with piano motifs, hence the name, serving as a unique collectable for those willing to pay the $1,781 USD price point. According to [Hermès Beauty’s](https://www.trendhunter.com/trends/herms-silky-lipstick-shine) creative director Jérôme Touron “Colors for me are like musical notes. Combining them creates sonority and harmony, composing a range of colors like musical scales.” As a result, the [24 colors of lipstick](https://www.trendhunter.com/trends/lip-color-collection) represent the 24 keys of the piano.

Image Credit: Hermes

## Trend Insights (Trend Hunter)

- Score: 4.8/10
- Popularity: 56% | Activity: 78% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics)

## Key Themes

### Why This Trend Is Growing

- **High-end Lipstick Collections:** The trend of offering high-end lipstick collections as unique collectables appeals to luxury consumers.
- **Innovative Packaging Design:** The trend of using unique packaging designs, such as piano motifs, adds value and enhances the consumer experience.
- **Color Symbolism in Cosmetics:** The trend of associating colors with musical notes and creating harmonious ranges of lipstick colors offers a unique marketing angle.

### Industries Being Reshaped

- **Beauty and Cosmetics:** The beauty and cosmetics industry can explore the opportunity of creating limited edition or collectable lipstick collections for high-end consumers.
- **Packaging Design:** The packaging design industry can capitalize on the trend of creating innovative and visually appealing packaging for cosmetic products.
- **Luxury Goods:** The luxury goods industry can embrace the trend of offering unique and exclusive products, such as high-end lipstick collections, to cater to affluent consumers.

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