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# Mid-Century Designed Watches
Montblanc's Heritage Monopusher Chronograph Nods to the 40s and 50s

By Amy Duong | Published 2020-03-17 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/heritage-monopusher-chronograph
References: [hypebeast](https://hypebeast.com/2020/3/montblanc-salmon-heritage-monopusher-chronograph) & [montblanc](https://www.montblanc.com/en-us/collection/watches/montblanc-heritage.html?filter=1778035081)

[Montblanc](https://www.trendhunter.com/trends/100-years-of-meisterstck) dives into its Minerva archives to creates its classic [Heritage Monopusher Chronograph](https://www.trendhunter.com/trends/universal-genve) wristwatch. The latest design draws inspiration from the Minerva chronographs from the 40s and 50s. This influence informs the timepiece with mid-century designs which are highlighted specifically at the 3 and the 9 o'clock placement.

The dial boasts a salmon-tonal finish with a contrasting grained and sunburst hue. It sits within a modern sized 42mm stainless steel case that is coated with a high polish to create a peaceful balance between a [dress watch and a sports watch](https://www.trendhunter.com/trends/magnetic-silver-edition). Additional details include the circular dots plated with rhodium in roman numerals at 12 and 6 o'clock, which all lumed together at the hour, minute, and second hands.

Image Credit: Montblanc

## Trend Insights (Trend Hunter)

- Score: 2.7/10
- Popularity: 44% | Activity: 27% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Gen Z, Millennial, Gen X
- Top markets: North America, South America, Europe, Asia, Africa

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Watches](https://www.trendhunter.com/watches)

## Key Themes

### Key Themes Behind This Trend

- **Mid-century Watch Design:** An opportunity for luxury watch brands to draw inspiration from vintage designs and update them for modern appeal.
- **Salmon-toned Dials:** An opening for luxury watchmakers to experiment with non-traditional dial colors.
- **Monopusher Chronographs:** An area for watchmakers to focus on simplifying chronograph functions and streamline their designs.

### Where This Applies

- **Luxury Watches:** High-end watch brands can utilize classic design elements with modern touches to create unique timepieces.
- **Fashion Accessories:** Incorporating vintage design influences can inspire accessories designers to create products with a nostalgic feel.
- **Jewelry:** Jewelry designers can explore the use of unique dial colors to create statement products.

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