# Rejuvenated Heritage Lagers This German Lager Uses Heirloom Varieties Of Yeast and Malt By Rahul Kalvapalle | Published 2023-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heritage-lager References: [thebeerthrillers](https://thebeerthrillers.com/2023/03/06/lost-ingredients-bring-old-franconian-lager-back-to-life/) & [braeugier.de](https://www.braeugier.de/en/)  Youthful Berlin-based brewery Braugier is breathing new life into a heritage lager through the launch of 'Damals,' which makes use of venerated ingredients that played a big role in the pre-war development of German beer. This particular beer was brewed by Braugier as part of a partnership effort with malt producer Weyermann, the [German Hop Farmers' Association](https://www.trendhunter.com/trends/sunseeker-elite-x7) and the [Yeast Center](https://www.trendhunter.com/trends/angel-yeast) based in the [Research Center](https://www.trendhunter.com/trends/creatine) Weihenstephan for Brewing and Food Quality of Technical University of Munich. The 'Damals' heritage lager makes use of Weyermann Isaria 1924, a heirloom malt that first began making its way into beer nearly a century ago. This malt is a key ingredient in this revived lager, offering a gentle biscuit-type scent, delicate mouthfeel and a mildly sweet and malty flavor. Meanwhile, the yeast strain, Saccharomyces pastorianus Franconia TUM-35, is a famous strain that fell off the map for decades before experiencing a renaissance. Image Credit: Braugier ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 54% | Activity: 27% | Freshness: 15% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### Why This Trend Is Growing - **Heritage Brewing Revival:** There is an opportunity for breweries to explore and utilize heirloom varieties of yeast and malt to create unique and revived beers. - **Partnerships for Unique Brews:** Collaboration between breweries, malt producers, yeast centers and hop farmers can lead to the discovery and creation of unique and experimental beer offerings. - **Traditional Ingredients, Modern Techniques:** Applying modern brewing techniques for traditional ingredients can create a new spin on classic beers and entice a new generation of beer drinkers. ### Industries Being Reshaped - **Craft Beer:** Craft breweries can explore and experiment with heirloom yeast and malt varieties, while engaging in partnerships to create unique, heritage beers to appeal to consumers. - **Fine Dining Restaurants:** Fine dining restaurants can provide unique beer offerings to pair with their menus, and utilize the resurgence of heritage lagers to highlight the authenticity and cultural relevance of their offerings. - **Historical Reenactments and Festivals:** Historical reenactments and festivals can provide educational opportunities to showcase directly to consumers the history and significance of using heirloom yeast and malt varieties in beer brewing. ## Related on Trend Hunter - [Unfiltered German-Style Lagers](https://www.trendhunter.com/trends/germanstyle-lager.md) - [Ancient Grain Lagers](https://www.trendhunter.com/trends/fonio-lager.md) - [Deftly Balanced Oktoberfest Lagers](https://www.trendhunter.com/trends/oktoberfest-lager.md) - [Regenerative Grain Lagers](https://www.trendhunter.com/trends/kernza-lager.md) - [Brewery-Fresh Premium Lagers](https://www.trendhunter.com/trends/breweryfresh-premium-lagers.md) - [Earthily Aromatic Lager Beers](https://www.trendhunter.com/trends/lager-beer.md) - [Iconic German Beer Expansions](https://www.trendhunter.com/trends/hofbruhaus-helles-lager.md) - [Effervescent Blonde Lagers](https://www.trendhunter.com/trends/blonde-lager.md) - [Earthy Honey Lagers](https://www.trendhunter.com/trends/honey-lager.md)