# Appetizing Apparel Packaging Heresod T-Shirts Look Like Dinner but Feel Like Heaven By Armida Ascano | Published 2010-11-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/heresod-t-shirts References: [incrediblethings](http://www.incrediblethings.com/food/food-packaged-t-shirts/) & [heresod.wordpress](http://heresod.wordpress.com/) These cotton Heresod T-Shirts are comfy pieces of [supper-inspired apparel](https://www.trendhunter.com/trends/panera-merch), packaged to look like grocery goods. The shirts follow an array of [food themes](https://www.trendhunter.com/trends/higgidy-1), including beef, cheese and baguettes. Though the shirts may look yummy, these Heresod T-Shirts are not actually edible. In fact, once unfolded, the shirts don't even look like food anymore. Check out these inedible oddities in the featured gallery. **Implications** - Traditional packaging no longer interests the average consumer audience. Consumers want to see [product packaging](https://www.trendhunter.com/trends/good-to-read) that stands out to them as they peruse the shelves. However, if the product is cleverly packaged, it can display the cool factor that consumers thrive to see. ## Trend Insights (Trend Hunter) - Score: 4.0/10 - Popularity: 65% | Activity: 48% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Creative Packaging:** The rise of unique and eye-catching packaging designs that capture consumer attention and stand out on store shelves. - **Food-inspired Fashion:** The trend of incorporating food themes and motifs into clothing designs, creating a playful and visually appealing style. - **Interactive Apparel:** The increasing demand for clothing items that offer an interactive or experiential element, enticing consumers with unique features or functionalities. ### Where This Applies - **Apparel:** Opportunity for clothing brands to differentiate themselves by incorporating innovative and attention-grabbing packaging designs. - **Food and Beverage:** Potential collaboration between food and fashion industries to create cross-branded clothing items that combine culinary aesthetics with fashion-forward designs. - **Retail:** Opportunity for retailers to invest in interactive apparel that creates a memorable and engaging shopping experience, attracting consumer interest and increasing sales. ## Related on Trend Hunter - [Bakery-Themed Apparel Lines](https://www.trendhunter.com/trends/road-bread.md) - [Sauce-Proof Shirts](https://www.trendhunter.com/trends/sauce-proof-shirts.md) - [Receipt-Inspired Graphic T-Shirts](https://www.trendhunter.com/trends/made-to-order.md) - [Bread-Branded Activewear](https://www.trendhunter.com/trends/warburtons-snacktive-wear.md) - [Bread-Themed Wrapping Paper Sets](https://www.trendhunter.com/trends/bakermee.md) - [Protein Packaging Refresh Initiatives](https://www.trendhunter.com/trends/grassfed-beef-products.md) - [Accessible Meat Packaging Designs](https://www.trendhunter.com/trends/meatcrafters.md) - [Cheeky Baking Apparel](https://www.trendhunter.com/trends/supermoist.md) - [Chip Brand-Inspired Apparel](https://www.trendhunter.com/trends/huemn.md)