# Anti-Fur Activists The Rest Of Your Fur Coat Campaign By kyosuke0603 | Published 2007-03-27 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/heres-the-rest-of-your-fur-coat-shirley-manson-on-peta References: [blogger.xs4all.nl](http://blogger.xs4all.nl/marcg/archive/2007/03/25/194977.aspx) & [garbagediscobox](http://www.garbagediscobox.com/news/?p=1232) Garbage vocalist Shirley Manson appears on the hard-hitting adverts as the new face of the latest campaign by [PETA UK](https://www.trendhunter.com/trends/animal-intelligence) (People for the Ethical Treatment of Animals). Known for her reputation as a toughy feminist which is reflected on the songs they wrote, was very grateful on joining the [campaign against unethical treatment on animals](https://www.trendhunter.com/trends/food-lion1). **Implications** - The image depicts Manson holding a skinned animal by its hind legs with the words, "Here's The Rest Of Your Fur Coat" on the right. It's a powerful statement that raises awareness on the cruelty that occurs in the fashion industry. As disturbing as it may be, this ad is definitely impactful and difficult to forget. ## Trend Insights (Trend Hunter) - Score: 6.6/10 - Popularity: 95% | Activity: 96% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What's Driving This Trend - **Animal Welfare Awareness:** Opportunity to develop innovative, cruelty-free alternatives within the fashion industry. - **Ethical Fashion:** Chance to disrupt traditional fur use by promoting sustainable, cruelty-free materials. - **Celebrity Activism:** Potential for celebrities to leverage their influence in raising awareness about animal cruelty and promoting ethical choices. ### Who This Affects Most - **Fashion:** Opportunity for fashion brands to embrace cruelty-free alternatives and promote ethical fashion choices. - **Advertising:** Platform for creating impactful advertising campaigns that raise awareness about animal welfare and encourage ethical choices. - **Entertainment:** Potential for celebrities and influencers to use their platforms to advocate for animal welfare and promote ethical fashion choices. ## Related on Trend Hunter - [Animal Welfare Initiatives](https://www.trendhunter.com/trends/max-mara-fashion-group.md) - [Mock Social Good Fashion Ads](https://www.trendhunter.com/trends/not-models-own.md) - [Charity Organization Rebrands](https://www.trendhunter.com/trends/humane-world-for-animals.md) - [Body Paint Fashion Campaigns](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Animal Equity Beauty Campaigns](https://www.trendhunter.com/trends/skin-proud.md) - [Voting-Themed Fashion Ads](https://www.trendhunter.com/trends/youve-got-the-power.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md) - [Meat-Free Deli Product Commercials](https://www.trendhunter.com/trends/meatfree-campaign.md)