# Natural Musician-Approved Deodorants Schmidt's Here+Now Deodorant is Vegan and Cruelty-Free By Michael Hemsworth | Published 2019-09-07 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/herenow-deodorant References: [highsnobiety](https://www.highsnobiety.com/p/justin-bieber-deodorant-herenow/) & [shop.schmidts](https://shop.schmidts.com/products/here-and-now-sensitive-skin-deodorant-stick) The Schmidt's Here+Now deodorant has been created in collaboration with singer Justin Bieber as a [natural cosmetic product](https://www.trendhunter.com/trends/natural-deodorant1) that will offer fans and consumers alike with a premium alternative to drugstore varieties. The deodorant is reported to have a fragrant profile that includes spicy citrus notes, warm florals and a woody base to make it a premium product that's suitable for consumers of all kinds. The product is, like the brands other offerings, [free from aluminum](https://www.trendhunter.com/trends/sunny-daze), creative without artificial fragrances and even cruelty-free with a vegan profile. The Schmidt's Here+Now deodorant is available now for purchase for 48 hours only with the official launch of the product set for October 1. The product is infused with activated charcoal and is suitable for [sensitive skin](https://www.trendhunter.com/trends/skinloving-deodorant). ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 49% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celeb Products](https://www.trendhunter.com/celebproducts) ## Key Themes ### Key Themes Behind This Trend - **Natural Cosmetics:** Opportunity for creating more natural and eco-friendly cosmetic products. - **Celebrity Collaborations:** Potential for partnering with celebrities to create unique and exclusive product offerings. - **Vegan and Cruelty-free:** Growing demand for vegan and cruelty-free options in the beauty industry. ### Where This Applies - **Beauty and Personal Care:** Opportunity to develop innovative and sustainable beauty products. - **Fragrance:** Potential for creating unique and appealing fragrance profiles for cosmetic products. - **Celebrity Endorsement:** Industry of leveraging celebrity influence to promote and market products. ## Related on Trend Hunter - [Eco-Friendly Deodorant Lines](https://www.trendhunter.com/trends/humble-brands.md) - [Vitamin-Enriched Free-From Deodorants](https://www.trendhunter.com/trends/w-aluminum-free-deodorant.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md) - [Natural Deodorant Balms](https://www.trendhunter.com/trends/the-deodorant-balm.md) - [Skincare-Inspired Deodorants](https://www.trendhunter.com/trends/sheamoisture-deodorant.md) - [Free-From Fig Deodorants](https://www.trendhunter.com/trends/father-figure-deodorant.md) - [Luxe Vanilla Deodorants](https://www.trendhunter.com/trends/vanilla-skin-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Vanilla-Inspired All Body Deodorants](https://www.trendhunter.com/trends/all-body-deodorant.md)