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# Tantalizing Chicken Cate Treats
Cats Can't Resist Trader Joe's New Here, Kitty Kitty! Cat Treats

By Katherine Pendrill | Published 2023-07-16 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/here-kitty-kitty-cat-treats
References: [traderjoes](https://www.traderjoes.com/home/products/pdp/here-kitty-kitty-cat-treats-074956)

![Tantalizing Chicken Cate Treats](https://cdn.trendhunterstatic.com/thumbs/510/here-kitty-kitty-cat-treats.jpeg)

[Trader Joe's](https://www.trendhunter.com/trends/freezedried-just-chicken-for-pets) knows that sometimes the only way to get your cat to come is with a little treat, which is why it created the tantalizing new Here, Kitty Kitty! Cat Treats.

Perfect for stubborn cats that won't come unless there's something in it for them, the new Here, Kitty Kitty! Cat Treats will call your feline friend over like a moth to a flame. The treats themselves are made with real chicken, which cats love. Plus, they're crunchy on the outside and soft on the inside, which makes them extremely palatable for cats of all sizes.

While there are many scenarios in which you might need these treats, Trader Joe's suggests that the "Here, Kitty Kitty Treats make great between-meal snacks, and their enticing chicken character means you can also use them as a special treat, or as a training reward."

Image Credit: Trader Joe's

## Trend Insights (Trend Hunter)

- Score: 2.3/10
- Popularity: 27% | Activity: 26% | Freshness: 17%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets)

## Key Themes

### What's Driving This Trend

- **Cat Treats for Stubborn Cats:** Disruptive innovation opportunity: Develop cat treats specifically designed to lure in stubborn cats.
- **Real Chicken Cat Treats:** Disruptive innovation opportunity: Create cat treats made with real chicken, catering to cats' preference for meat-based flavors.
- **Crunchy and Soft Cat Treats:** Disruptive innovation opportunity: Invent cat treats with a crunchy exterior and a soft interior texture, appealing to cats' taste and texture preferences.

### Who This Affects Most

- **Pet Food Industry:** Disruptive innovation opportunity: Introduce innovative and enticing cat treats to capture a larger share of the pet food market.
- **Animal Training Industry:** Disruptive innovation opportunity: Develop cat treats that can be used as effective rewards for cat training programs.
- **Specialty Pet Treat Industry:** Disruptive innovation opportunity: Create unique and gourmet cat treats, positioned as high-end specialty products for cat owners seeking premium options.

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