# Ocean-Friendly Lookbooks The United By Blue 'Here Comes The Sun' Catalogue Ushers in Spring By Tiana Reid | Published 2012-04-04 | Social Good Source: Trend Hunter, https://www.trendhunter.com/trends/here-comes-the-sun References: [twitter](https://twitter.com/unitedbyblue) & [unitedbyblue](http://www.unitedbyblue.com/lookbooks) The [United by Blue 'Here Comes The Sun' Style Book](http://www.unitedbyblue.com/lookbooks) is here to usher in the warmer months in North America. Launched in conjunction with their laidback [spring line](http://unitedbyblue.com/store/index.php/women/shirts.html), the lookbook will have you looking for an ocean to jump into -- with your United by Blue tee on and all. As always, each product from this environmental and social business goes to removing one pound of garbage from waterways and oceans. The team does this through their ultra social clean-ups, which have transformed volunteerism because of the way they incorporate contests, giveaways and food to fill you up after all of your hard work. Pack away your winter boots and take out your shades because, indeed, Here Comes The Sun with United by Blue. **Contact Information:** [United by Blue Website](http://www.unitedbyblue.com/) United by Blue on [Facebook](https://facebook.com/unitedbyblue) United by Blue on [Twitter](https://twitter.com/unitedbyblue) United by Blue on [YouTube](http://www.youtube.com/unitedbyblue) ## Trend Insights (Trend Hunter) - Score: 5.5/10 - Popularity: 79% | Activity: 79% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Social Good](https://www.trendhunter.com/socialgood) > [Social Business](https://www.trendhunter.com/socialbusiness) ## Key Themes ### Key Themes Behind This Trend - **Sustainable Fashion:** Opportunity to incorporate sustainable and eco-friendly materials into fashion products. - **Ocean Conservation:** Opportunity to create products and initiatives that contribute to cleaning up waterways and oceans. - **Socially-driven Marketing:** Opportunity to engage customers through social initiatives, contests, and giveaways. ### Where This Applies - **Fashion:** Disruptive innovation opportunity: Developing fashion products made from sustainable and eco-friendly materials. - **Environmental Conservation:** Disruptive innovation opportunity: Creating innovative solutions for cleaning up waterways and oceans. - **Marketing and Advertising:** Disruptive innovation opportunity: Incorporating social initiatives, contests, and giveaways in marketing strategies to engage customers. ## Related on Trend Hunter - [Bold Playful Summer Collections](https://www.trendhunter.com/trends/duvin-design-co.md) - [Heartwarming Life-Tech Apparel](https://www.trendhunter.com/trends/nanamica-3.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Climate-Positive Outdoor Apparel](https://www.trendhunter.com/trends/askov-finlayson-1.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md) - [Spring-Ready Outdoor Apparel](https://www.trendhunter.com/trends/performance-articles.md) - [Summer-Centric Lifestyle Fashion](https://www.trendhunter.com/trends/uniqlo-u-4.md) - [Tranquil Spring Apparel](https://www.trendhunter.com/trends/livms-soul-place-series.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md)