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# Self-Cleaning Underwear
The HercLéon Fjord Underwear is Made with HercFiber

By Michael Hemsworth | Published 2020-04-21 | Fashion
Source: Trend Hunter, https://www.trendhunter.com/trends/herclon-fjord
References: [thegadgetflow](https://thegadgetflow.com/portfolio/long-wear-underwear/) & [indiegogo](https://www.indiegogo.com/projects/hercleon-fjord-underwear-you-can-wear-for-weeks?secret_perk_token=bc33bce6&utm_source=GadgetFlow&utm_medium=GadgetFlow&utm_campaign=GadgetFlow#/)

The HercLéon Fjord underwear has been created for men and women alike as a garment that will increase their overall comfort and eliminate the need for daily changing, if desired. The underwear is made with the HercFiber and boasts an [antibacterial, self-cleaning profile](https://www.trendhunter.com/trends/wellen-patinatech-tshirt) that will keep wearers feeling comfortable all day long. The durable undergarments are capable of being [worn for multiple days](https://www.trendhunter.com/trends/proof-72hour-merino-air-tshirt) thanks to the specialized fabric and also work to keep the wearer feeling much cooler compared to traditional underwear.

The HercLéon Fjord underwear is focused on providing a clean, [anti-odor wear experience](https://www.trendhunter.com/trends/ultimate-fresh-hygiene-wipes), but is also manufactured with an attention to high-quality standards to prevent them from needing to be replaced as often as conventional alternatives.

## Trend Insights (Trend Hunter)

- Score: 6.4/10
- Popularity: 89% | Activity: 94% | Freshness: 9%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Underwear](https://www.trendhunter.com/underwear)

## Key Themes

### What Makes This Trend Stand Out

- **Self-cleaning Underwear:** Opportunity for developing self-cleaning technology to apply to other clothing items for extended wear.
- **Antibacterial Clothing:** Opportunity for creating antibacterial clothing for healthcare professionals or people with allergies.
- **Sustainable Undergarments:** Opportunity for developing sustainable clothing that requires less frequent washing and can be worn multiple times between washes.

### Sectors Adopting This

- **Fashion:** Opportunity for fashion brands to incorporate self-cleaning and antibacterial features in their clothing to reduce waste and extend the life of garments.
- **Healthcare:** Opportunity for developing antibacterial clothing for healthcare professionals to prevent the spread of diseases.
- **Travel:** Opportunity for developing sustainable travel clothing that requires less frequent washing and can be worn multiple times between washes.

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