# Haute Handbag Marketing Exclusive Alexandre Herchcovitch Clutches Create Serious Buzz By Elsa Blaine | Published 2011-02-23 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/herchcovitch-lava-clutch-marketing References: [jcreport](http://jcreport.com/features/fashion-features/2011/02/15/ny-fashion-week-alexandre-herchcovitch-makes-exclusive-clutches-available-right-after-show/) & [ahalife](http://www.ahalife.com/archive/product/162/alexandre-herchcovitch-exclusive-runway-clutches/) Brazilian fashion designer Alexandre Herchcovitch’s [faux lava rock handbags](https://www.trendhunter.com/trends/ariel-swipe) were a big hit during his recent runway show in Sao Paulo. Alexandre Herchovitch created the 8 exclusive multi-toned bags specifically as accessories for his shows, and had not intended to offer them for sale. Regardless, AHAlife are offering the [one-of-a-kind Alexandre Herchcovitch clutches](https://www.trendhunter.com/trends/makeup-clutch) in an ingenious marketing tactic. Imagine owning a designer original that only 8 other people will own. This genius Alexandre Herchovitch offer is one part [couture opportunity](https://www.trendhunter.com/trends/artycapucines-vii), and one part genius PR strategy. ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 57% | Activity: 20% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, South America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Luxury Fashion](https://www.trendhunter.com/luxuryfashion) ## Key Themes ### Why This Trend Is Growing - **Limited Edition Fashion:** Creating exclusive, limited edition fashion products can generate buzz and demand. - **Innovative Marketing Tactics:** Innovative marketing tactics, such as offering exclusive, limited edition products, can help brands stand out and increase customer engagement. - **Faux Natural Materials:** The use of faux materials in fashion, such as faux lava rock, can offer a sustainable yet fashionable alternative to traditional materials. ### Industries Being Reshaped - **Fashion:** Fashion brands can benefit from creating limited edition products and using innovative marketing tactics to create buzz and demand. - **Sustainable Fashion:** The use of faux materials in sustainable fashion can provide a fashionable alternative to traditional materials that have a negative impact on the environment. - **PR and Marketing:** PR and marketing professionals can learn from innovative strategies, such as offering limited edition products, to create buzz and engagement for their clients. ## Related on Trend Hunter - [Hedgehog-replicating Hand Clutches](https://www.trendhunter.com/trends/hedgehog-clutch.md) - [Stone-Like Meteorite Luxe Bags](https://www.trendhunter.com/trends/swipe-bag-1.md) - [Lobster-Shaped Luxury Bags](https://www.trendhunter.com/trends/lobster-bag.md) - [Versatile Warped Handbags](https://www.trendhunter.com/trends/mschf-3.md) - [Quirky Luxury Collabs](https://www.trendhunter.com/trends/moschino-x-milano-handbag.md) - [Extravagant Luxury Pop-Ups](https://www.trendhunter.com/trends/giant-hamilton-handbag.md) - [Luxury Bag Pop Ups](https://www.trendhunter.com/trends/birkin-bag.md) - [Architectural Luxury Handbags](https://www.trendhunter.com/trends/louis-vuitton-x-frank-gehry.md) - [Chocolate-Crafted Intricate Luxe Bags](https://www.trendhunter.com/trends/egg-bag.md)