# Retinol Alternative Sleep Masks Herbivore Botanicals' Moon Fruit is Powered by 1% Bakuchiol By Laura McQuarrie | Published 2021-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herbivore-botanicals-moon-fruit References: [teenvogue](https://www.teenvogue.com/story/best-new-beauty-products-december-2021) & [herbivorebotanicals](https://www.herbivorebotanicals.com/products/moon-fruit-retinol-alternative-sleep-mask) The Herbivore Botanicals Moon [Fruit](https://www.trendhunter.com/trends/athletic-formal-suit) Retinol Alternative Sleep Mask is a skin-smoothing skincare solution that gently reduces the appearance of fine lines and wrinkles overnight. Packed with a cocktail of antioxidant-rich superfruits, the formula helps to provide protection against water loss to support healthy-looking, supple skin upon waking up. Suitable for all skin, Moon Fruit shares the benefits of 1% bakuchiol, a [natural retinol alternative](https://www.trendhunter.com/trends/nuxuriance-ultra) that is suitable for those who need to avoid the hero ingredient due to irritation, redness or sensitivity. The nourishing and creamy formula boasts a purple color and a lightly fruity scent. Some of the key ingredients in the formula are extracts from sugar maple, lemon fruit, orange fruit, banana fruit, basil, turmeric and raspberry. ## Trend Insights (Trend Hunter) - Score: 3.4/10 - Popularity: 38% | Activity: 54% | Freshness: 11% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### What's Driving This Trend - **Retinol Alternative Skincare:** The rise of natural skin products that provide similar benefits as retinol without causing irritation or sensitivity creates opportunities for companies to develop innovative solutions. - **Superfruit-infused Skincare:** The use of superfruits in skincare products such as sleep masks provides antioxidant and protective benefits that support healthy skin, presenting an opportunity for further exploration. - **Colorful Skincare:** Innovative skincare products such as the purple Herbivore Botanicals Moon Fruit sleep mask demonstrate how incorporating color into formulas can provide a unique and visually appealing experience for consumers. ### Who This Affects Most - **Skincare Industry:** The skincare industry has opportunities for creating and marketing natural, retinol alternative products and incorporating benefits of superfruits into products. - **Natural Beauty Industry:** The natural beauty industry can capitalize on the demand for effective, natural skincare products that contain ingredients such as bakuchiol and superfruits. - **Color Cosmetics Industry:** The color cosmetics industry can explore incorporating unique, vibrant, and visually appealing colors into skincare products, such as Herbivore Botanicals' purple sleep mask, to provide a distinctive and exciting customer experience. ## Related on Trend Hunter - [Plant-Based Retinol Alternatives](https://www.trendhunter.com/trends/bakuchiol-plumping-capsule-cream.md) - [Gentle Multi-Action Moisturizers](https://www.trendhunter.com/trends/clear-confidence-moisturizer.md) - [Plant-Powered Night Oils](https://www.trendhunter.com/trends/plantpowered-night-oil.md) - [Retinol Alternative Serums](https://www.trendhunter.com/trends/lotus-aroma-face-oil.md) - [Nighttime Anti-Wrinkle Retinols](https://www.trendhunter.com/trends/sleepwrinkle-retinol.md) - [Bio-Retinol Face Serums](https://www.trendhunter.com/trends/revive-bioretinol-face-serum.md) - [Overnight Blueberry Oils](https://www.trendhunter.com/trends/youth-boosting-bluety-sleep-night-oil.md) - [Active-Packed Serums](https://www.trendhunter.com/trends/serum-a-serum.md) - [Alternative Prejuvenation Serums](https://www.trendhunter.com/trends/pro-youth-dark-spot-serum.md)