# Meta Pet Campaigns The Herbert Adams Ads Show 'Sophistication, With Added Sophistication' By Meghan Young | Published 2011-10-12 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herbert-adams References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/10/herbert-adams-added-sophistication/) & [patties.au](http://www.patties.com.au/HerbertAdams) The Herbert Adams ad campaign is hugely clever for a number of reasons. First of all, it has all of the refinement that the ad is advocating. Secondly, it has a touch of cuteness that will reel in those who look for that dose of "awww" in their day. And thirdly, it is hilarious, reminding potential customers that Herbert Adams isn't actually for the aristocratic, but for us average folk who still manage to appreciate the finer things in life. Conceived and executed by Melbourne-based ad agency Clemenger BBDO, the Herbert Adams campaign has it all. As its slogan states, "Sophistication, with added sophistication." Basically, the Herbert Adams ad campaign shows that meals can be made super easy without compromising quality. Don't those [King Island](https://www.trendhunter.com/trends/whatever-the-case-may-be) Beef Pies look delicious? ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 11% | Activity: 10% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What's Driving This Trend - **Sophisticated Pet Ad Campaigns:** Advertising campaigns that combine sophistication with cuteness and humor to appeal to consumers looking for quality and refinement with a touch of fun. - **Easy Quality Meals Advertising:** Ad campaigns that portray easy-to-make meals without compromising quality to appeal to busy consumers who value taste and convenience. - **Appealing to Average Consumers:** Ad campaigns that use humor and relatable messaging to show that quality products are accessible and not just for the aristocratic, but for everyone who appreciates the finer things in life. ### Who This Affects Most - **Advertising:** The advertising industry could benefit from these trends by creating campaigns that appeal to consumers looking for quality, convenience, and humor. - **Food:** The food industry could benefit from creating easy-to-make meals that are high in quality and taste, and marketing them with ad campaigns that appeal to busy consumers looking for convenience and quality. - **Pet Products:** The pet products industry could create sophisticated products marketed with ad campaigns that appeal to pet owners looking for quality and refinement, with a touch of fun. ## Related on Trend Hunter - [Human-Grade Pet Food Campaigns](https://www.trendhunter.com/trends/the-honest-kitchen-debuts.md) - [Fun-Forward Snack Campaigns](https://www.trendhunter.com/trends/feed-the-fun.md) - [Humorous Mens Fragrance Campaigns](https://www.trendhunter.com/trends/axe-campaign.md) - [Burger Ad Campaigns](https://www.trendhunter.com/trends/burger-kings-new-campaign.md) - [Tongue-in-Cheek Bread Campaigns](https://www.trendhunter.com/trends/eat-avec-respect-campaign.md) - [Ice Cream Popsicle Campaigns](https://www.trendhunter.com/trends/devoured-campaign.md) - [Breaking News-Styled TV Ads](https://www.trendhunter.com/trends/tyrrells-chips.md) - [Mystery-Style Holiday Ads](https://www.trendhunter.com/trends/sweet-suspicion.md) - [Functionally Focused Dog Campaigns](https://www.trendhunter.com/trends/inflatable-dogs.md)