# Youthful Remedy Branding The Look of Herbalist & Alchemis' Products Makes Ancient Alchemy Modern By Laura McQuarrie | Published 2014-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herbalist-alchemist References: [thedieline](http://www.thedieline.com/blog/2014/7/15/herbalist-alchemist) & [chadmichaelstudio](http://www.chadmichaelstudio.com/) Herbalist & Alchemist is a herbal remedy company that provides a variety of products for improving overall wellness, including specific products for balancing immunity, emotions and mental states. Although some of these natural remedies are age-old, the recently [refreshed branding and packaging](https://www.trendhunter.com/trends/higgidy-1) by Chad Michael brings a fresh, youthful take to the remedies. The old is seamlessly blended with the new and one of the most distinctive parts of the new look is a typeface that's used for product labels and promotional material, which sources from the [ancient alchemy symbols](https://www.trendhunter.com/trends/rituals-alchemy-collection). The bottles for Mood, Mind and Body are easy to tell apart by color and each puts an emphasis on things like purity and clarity by revealing the [natural plants and herbs](https://www.trendhunter.com/trends/natural-plant-beverages) inside. ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 94% | Activity: 82% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Why This Trend Is Growing - **Youthful Branding:** The trend of refreshing branding and packaging with a fresh, youthful take creates an opportunity for companies to attract younger demographics. - **Ancient Alchemy:** The trend of using ancient alchemy symbols in branding and packaging presents an opportunity for companies to evoke a sense of mysticism and intrigue. - **Visible Ingredients:** The trend of revealing natural plants and herbs inside product packaging creates an opportunity for companies to emphasize purity and authenticity. ### Industries Being Reshaped - **Herbal Remedies:** The herbal remedy industry can leverage youthful branding and packaging to engage with younger consumers and stand out in a crowded market. - **Wellness Products:** The wellness product industry can incorporate ancient alchemy symbols in branding and packaging to add a unique and captivating element to their products. - **Natural Skincare:** The natural skincare industry can capitalize on the trend of visible ingredients to showcase the purity and effectiveness of their products. ## Related on Trend Hunter - [Luminous Beverages Branding](https://www.trendhunter.com/trends/Rithms-Enlite.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md) - [Vibrantly Re-Designed Tea Packaging](https://www.trendhunter.com/trends/chay-tea.md) - [Vibrant Non-Alcoholic Wine Labels](https://www.trendhunter.com/trends/kally-wines.md) - [Revamped Non-Alcoholic Packaging](https://www.trendhunter.com/trends/three-spirit-1.md) - [Wellness-Focused Herbal Supplements](https://www.trendhunter.com/trends/herbal-supplements1.md) - [Modern Vitamin-Powered Water Rebrands](https://www.trendhunter.com/trends/vitaminwaters.md) - [Contemporary Herbal Blends](https://www.trendhunter.com/trends/plants-to-the-rescue.md) - [Wellness-Focused Efficient Skincare Lines](https://www.trendhunter.com/trends/practical-alchemy.md)