# Alt Protein Chips Herbalife Protein Chips Share Eight Grams of Plant-Based Pea Protein By Laura McQuarrie | Published 2024-07-24 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herbalife-protein-chips References: [prnewswire](https://www.prnewswire.com/news-releases/herbalife-introduces-protein-chips-a-new-nutritious-snack-option-to-meet-increased-consumer-demand-for-protein-foods-302203456.html) & [herbalife](https://www.herbalife.com/en-ca/u/products/396K)  Herbalife launched Protein Chips as a convenient, savory way for people to meet their daily nutrition goals and replace conventional meals with snacks. The Protein Chips, exclusively available through Herbalife independent distributors, provide eight grams of plant-based pea protein and natural flavor without cholesterol. These grab-and-go, vegetarian-friendly chips are not fried and share a mild barbecue flavor to satisfy the growing number of younger demographics in search of protein-packed snacks with plant-forward ingredients. "The culture of snacking continues to evolve as consumer demand for protein grows," explains Ibi Montesino, Managing Director, Herbalife North America, "Consumers are turning to on-the-go protein snacks, due to protein's unique role in supporting weight management and overall health." ## Trend Insights (Trend Hunter) - Score: 6.1/10 - Popularity: 74% | Activity: 83% | Freshness: 26% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Protein Snacks:** There is increasing consumer interest in plant-based snacks that offer high protein content without compromising on taste. - **On-the-go Nutrition:** Busy lifestyles are driving demand for portable, nutritious snack options that can replace conventional meals. - **Health-conscious Snacking:** Rising health awareness is leading consumers to seek out snacks that provide nutritional benefits like protein without added cholesterol. ### Sectors Adopting This - **Healthy Snack Foods:** An industry meeting the needs of health-oriented consumers looking for nutritious, plant-based snack alternatives. - **Plant-based Foods:** A rapidly growing industry focused on creating food products derived from plants to cater to the increasing vegan and vegetarian population. - **Weight Management Products:** This industry sees substantial growth in demand for products that aid health-conscious individuals in managing their weight through high-protein, low-calorie options. ## Related on Trend Hunter - [Pea-Powered Protein Chips](https://www.trendhunter.com/trends/utopea-ah.md) - [Globally Inspired Protein Chips](https://www.trendhunter.com/trends/highprotein-chips.md) - [Sweetly Spiced Protein Chips](https://www.trendhunter.com/trends/sweet-chili-popped-crisps.md) - [Protein-Rich Tortilla Chips](https://www.trendhunter.com/trends/restaurant-style-protein-chips.md) - [Probiotic-Boosted Protein Chips](https://www.trendhunter.com/trends/rogue-snacks.md) - [Protein Lentil Chips](https://www.trendhunter.com/trends/lentil-crisp.md) - [Protein Tortilla Chips](https://www.trendhunter.com/trends/doritos-protein-chips.md) - [High-Protein Pizza Chips](https://www.trendhunter.com/trends/popped-protein-chips.md) - [Puffed Plant Protein Snacks](https://www.trendhunter.com/trends/hippeas-protein-crunch.md)