# Saturated Herbal Tea Branding These Teas Can Be Used Help to Resolve a Variety of Ailments By Mishal Omar | Published 2016-08-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herbal-tea-branding References: [thedieline](http://www.thedieline.com/blog/2016/5/10/wild-leaf) & [sweetyand.co](http://sweetyand.co/) This herbal tea branding takes a vibrant approach to packaging supplements in order for them to catch the eye of consumers. Called 'Wild Leaf Active Teas,' the [herbal supplements](https://www.trendhunter.com/trends/traditional-medicinals) company enlisted 'Sweety & Co' to design the packages to appeal to [younger demographics](https://www.trendhunter.com/trends/taste-our-world) that are more likely to opt for sodas and other sweet drinks over tea. The resulting herbal tea branding is quite youthful, with a variety of colors and playful fonts that are front and center on the cans and sealable bags that the tea comes in. The teas claim to offer a variety of benefits including detox, mood improvements, weight loss and boosts in concentration. By creating this eye-catching and overly saturated packaging, this tea company is able to target younger consumers. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 63% | Activity: 60% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Gen Alpha, Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Vibrant Packaging:** Brands can explore vibrant and eye-catching packaging designs to appeal to younger demographics. - **Targeting Younger Consumers:** Companies can develop products and marketing strategies specifically catered to the preferences of younger demographics. - **Functional Tea Supplements:** There is an opportunity for brands to create herbal tea supplements that offer a variety of health benefits. ### Where This Applies - **Packaging Design:** Packaging design firms can create vibrant and playful designs for tea products targeting younger consumers. - **Beverage Industry:** The beverage industry can explore the development of functional tea supplements that serve as alternatives to sodas and sweet drinks. - **Health and Wellness:** Brands within the health and wellness industry can focus on creating herbal tea supplements that address specific ailments and offer functional benefits. ## Related on Trend Hunter - [Vibrant Summer Packaging Designs](https://www.trendhunter.com/trends/first-harvest-green-tea.md) - [Rebranded Fizzy Tea Packaging](https://www.trendhunter.com/trends/teakoe.md) - [Tea Leaf Refreshment Branding](https://www.trendhunter.com/trends/lipton-ice-tea-branding.md) - [Health-Conscious Iced Teas](https://www.trendhunter.com/trends/hrbvor-1.md) - [Contemporary Tea Packaging](https://www.trendhunter.com/trends/chaiboy.md) - [Colorful Kombucha Branding](https://www.trendhunter.com/trends/colorful-kombucha-branding.md) - [Cigarette-Style Tea Boxes](https://www.trendhunter.com/trends/und.md) - [Functionally-Focused Teas](https://www.trendhunter.com/trends/real-good-tea.md) - [Vibrant Organic Product Branding](https://www.trendhunter.com/trends/fruit-bliss.md)