# Botanic Algae Deodorants The Liken Plant Herbal Scent Offers All-Natural Odor Protection By M | Published 2016-03-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herbal-scent References: [trndmonitor](https://trndmonitor.com/skin-care-spotlight-earth-science-deodorant-liken-plant-herbal-scent/) & [earthsciencenaturals](http://earthsciencenaturals.com/product/243/Deodorant-Liken-Plant-Herbal-Scent-2.45-oz..html) The Liken Plant Herbal Scent deodorants are a [natural alternatives to antiperspirants](https://www.trendhunter.com/trends/natural-deodorant1) that are often filled with chemicals and fillers that clog pores and can cause long-term damage. Contrastingly, the Liken Plant Herbal Scent provides an all-natural solution made from lichen algae extract that keeps the body smelling fresh while monitoring sweat production. The blend is also safe enough to use on [sensitive skin](https://www.trendhunter.com/trends/skinloving-deodorant) that is easily irritated by harsh chemicals. Lichen is an algae that offers a subtle scent that is non-invasive and fresh. The plant is used as the main ingredient in the deodorant to offer a soft and gentle [chemical-free alternative](https://www.trendhunter.com/trends/sunny-daze) made with natural oils and balms including ginger root, sage, safflower and coriander. The combination of the herbs and oils keeps the body smelling fresh and sweat production at bay. ## Trend Insights (Trend Hunter) - Score: 1.9/10 - Popularity: 20% | Activity: 28% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Cosmetics](https://www.trendhunter.com/cosmetics) ## Key Themes ### Why This Trend Is Growing - **Natural Deodorants:** The Liken Plant Herbal Scent deodorant demonstrates the growing trend towards all-natural alternatives to chemical-filled antiperspirants. - **Eco-friendly Personal Care:** The use of lichen algae extract in the Liken Plant Herbal Scent deodorant reflects the trend towards eco-friendly ingredients in personal care products. - **Sensitive Skin Solutions:** The safe and gentle formulation of the Liken Plant Herbal Scent deodorant caters to the trend of providing products for individuals with sensitive skin. ### Industries Being Reshaped - **Personal Care:** The Liken Plant Herbal Scent deodorant introduces a disruptive innovation opportunity for the personal care industry by offering a natural and effective alternative to traditional antiperspirants. - **Natural Products:** The use of lichen algae extract in the Liken Plant Herbal Scent deodorant presents a potential disruptive innovation opportunity for the natural products industry by tapping into the increasing consumer demand for eco-friendly ingredients. - **Skincare:** The formulation of the Liken Plant Herbal Scent deodorant specifically designed for sensitive skin opens up a disruptive innovation opportunity for the skincare industry to develop more gentle and hypoallergenic products. ## Related on Trend Hunter - [Heat-Activated Natural Deodorants](https://www.trendhunter.com/trends/plantpowered-deodorant.md) - [Microbiome-Balancing Deodorants](https://www.trendhunter.com/trends/microbiome-balancing-deodorant.md) - [Microbiome-Friendly Deodorants](https://www.trendhunter.com/trends/microbiome-friendly-deodorant.md) - [Naturally Antibacterial Deodorants](https://www.trendhunter.com/trends/tip2toe-natural-deodorants.md) - [Effective All-Natural Deodorants](https://www.trendhunter.com/trends/rollon-deodorant.md) - [Skin-Caring Deodorants](https://www.trendhunter.com/trends/skinloving-deodorant.md) - [Mineral Deodorant Sticks](https://www.trendhunter.com/trends/mineral-deodorant-stick.md) - [Gentle Elderberry Deodorants](https://www.trendhunter.com/trends/glossier-you-1.md) - [Functional Free-From Deodorants](https://www.trendhunter.com/trends/jack-henry-deodorant.md)