# Hemp-Infused Eco Conditioners The Herbal Essences Potent Aloe + Hemp Conditioner is Sulfate-Free By Grace Mahas | Published 2020-03-18 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/herbal-essences-potent-aloe-hemp-conditioner References: [refinery29](https://www.refinery29.com/en-ca/drugstore-affordable-conscious-beauty-brands?utm_campaign=200317&utm_content=canada&utm_medium=editorial&utm_source=email#slide-1) & [walmart](https://www.walmart.ca/en/ip/herbal-essences-potent-aloe-hemp-conditioner/6000200457776?cmpid=affiliate_rakuten_en_none_none&utm_source=rakuten&utm_medium=affiliate&utm_campaign=affiliate_rakuten_en_none_none&utm_content=10&siteID=TnL5HPStwNw-mKdg_C.Uxqkjp6hk88rOHg&wmlspartner=TnL5HPStwNw) Those in search of an eco-friendly conditioner may want to consider the Herbal [Essences](https://www.trendhunter.com/trends/herbal-essences-2) Potent Aloe + Hemp Conditioner. Made without the use of sulfates, parabens, and colorants, this conditioner is part of the Bio:renew line and endorsed by the [Royal Botanic Gardens, Kew](https://www.trendhunter.com/trends/therma-testa), a well-known leader in plant science. In addition, this product has been certified by [PETA](https://www.trendhunter.com/trends/biodegradable-leather-alternative) to be cruelty-free and features 90 percent natural ingredients —appealing to conscious consumers who seek safe, earth-friendly products. Formulate from responsibly sourced aloe vera from Mexica, the Herbal Essences Potent Aloe + Hemp Conditioner will revitalize and nourish dry and damaged locks. To use the conditioner, apply to wet hair for 2 minutes before rinsing thoroughly. Image Credit: Herbal Essences ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 43% | Activity: 56% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### Key Themes Behind This Trend - **Eco-friendly Hair Care:** Disruptive innovation opportunity: Develop sustainable and natural alternatives to traditional hair care products, without compromising performance. - **Cruelty-free Beauty:** Disruptive innovation opportunity: Create a range of ethical and cruelty-free beauty products that appeal to conscious consumers. - **Natural Ingredients:** Disruptive innovation opportunity: Explore the use of natural ingredients in personal care products to meet the growing demand for clean and safe options. ### Where This Applies - **Beauty and Personal Care:** Disruptive innovation opportunity: Develop innovative and sustainable products that align with consumer preferences for eco-friendly and cruelty-free beauty. - **Hair Care:** Disruptive innovation opportunity: Pioneer the use of natural ingredients and improved formulations in hair care products to cater to the rising demand for healthier and more sustainable choices. - **Nature Conservation:** Disruptive innovation opportunity: Collaborate with botanical gardens and organizations focused on plant science to create products that support biodiversity and environmental preservation. ## Related on Trend Hunter - [Hydrating Oil-Infused Haircare](https://www.trendhunter.com/trends/herbal-essences-2.md) - [Honey-Infused Hair Conditioners](https://www.trendhunter.com/trends/honey-water-moisture-conditioner.md) - [Superfood-Backed Haircare Products](https://www.trendhunter.com/trends/deep-conditioning-treatments.md) - [Vegan Hair-Conditioning Masks](https://www.trendhunter.com/trends/to-the-rescue-treatment-mask.md) - [Gentle Plant-Based Haircare Products](https://www.trendhunter.com/trends/gold-hair.md) - [Gentle Haircare Concentrates](https://www.trendhunter.com/trends/fragrancefree.md) - [Skincare Grade Hair Products](https://www.trendhunter.com/trends/the-grown-alchemist.md) - [Customized Reparative Conditioners](https://www.trendhunter.com/trends/restore-conditioner.md) - [Honey-Infused Shampoos](https://www.trendhunter.com/trends/honey-water-moisture-restoring-shampoo.md)