# Caffeinated Superfood Beverages Love Grace's Organic Herbal Energy Features Cold-Brewed Blends By Laura McQuarrie | Published 2015-09-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herbal-energy References: [bevnet](https://www.bevnet.com/news/2015/love-grace-launches-organic-herbal-energy-line) & [lovegracefoods](https://lovegracefoods.com/) In addition to its line of fresh fruit and vegetable juices, [Love Grace](https://www.trendhunter.com/trends/be-love-power-restore) is now making Organic Herbal Energy drinks. The three new beverages in the line are simply branded as Matcha, Mocha and Mate, but there's a whole lot more behind these energizing superfood drinks. As well as being able to get a healthy boost from ingredients like chia and hemp seeds, raw cacao and [chaga mushrooms](https://www.trendhunter.com/trends/mushroom-nitro-cold-brew), the Matcha and Mocha drinks are prepared with a base of cold-brewed coffee. While the Matcha drink satisfies coffee and tea drinkers alike with its base of cold-brewed coffee and powdered green tea leaves, Mate caters more to an audience of tea-drinkers, as it has a base of cold-brewed yerba mate tea blended with fruits and sea buckthorn berry. ## Trend Insights (Trend Hunter) - Score: 5.0/10 - Popularity: 76% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Superfood Beverages:** The rising popularity of superfoods offer an opportunity to incorporate unique and healthy ingredients into the beverage industry. - **Organic Herbal Energy:** The shift towards organic, natural and healthier energy drinks is disrupting the traditional energy drink market and creating an opportunity for innovation. - **Cold-brewed Coffee:** Cold-brewed coffee is gaining traction as a base for more than just coffee drinks and presents an opportunity for new product development in the beverage industry. ### Where This Applies - **Beverage:** The beverage industry can capitalize on the trend for superfoods to create new and innovative beverages. - **Energy Drink:** The organic and natural trend in energy drinks is disrupting the traditional energy drink market and creating opportunities for new products and brands. - **Coffee:** Cold-brewed coffee is gaining popularity in drink bases beyond traditional coffee beverages, offering an area for innovation in the coffee industry. ## Related on Trend Hunter - [Supercharged Canned Cold Brews](https://www.trendhunter.com/trends/unconform.md) - [Canned Ceremonial-Grade Matchas](https://www.trendhunter.com/trends/ceremonial-grade-matcha.md) - [Naturally Energizing Drinks](https://www.trendhunter.com/trends/go-mate-drinks.md) - [Canned Matcha Lattes](https://www.trendhunter.com/trends/chuh.md) - [Handcrafted Energy Drinks](https://www.trendhunter.com/trends/handcrafted-energy-drinks.md) - [Fortified Energy-Boosting Beverages](https://www.trendhunter.com/trends/brainjuice-brainjava.md) - [Functional Tea Launches](https://www.trendhunter.com/trends/uncle-matts-organic-yerba-mate-energy-tea.md) - [Energizing Yerba Mate Beverages](https://www.trendhunter.com/trends/yerba-mate-beverage.md) - [Delicious Matcha-Powered Latte Blends](https://www.trendhunter.com/trends/latte-blend.md)