# Herbed Beef Wraps The Halal Guys is Adding Herb Beef to Its Lineup Along with a New Hummus By Katherine Pendrill | Published 2022-05-13 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/herb-beef References: [qsrmagazine](https://www.qsrmagazine.com/news/halal-guys-adds-herb-beef-and-red-pepper-hummus-limited-time)  The world’s largest halal restaurant brand, [The Halal Guys](https://www.trendhunter.com/trends/the-halal-guys-menu-items), recently announced the debut of two tasty new offerings: Herb Beef and Red Pepper Hummus. Just as the name suggests, the new Herb Beef is a herbaceous protein option. Joining the current falafel, chicken, and [beef gyro meat options](https://www.trendhunter.com/trends/tazikis-street-gyro), the new Herb Beef is a lean, yet flavorful option that pairs perfectly with the brand's signature white sauce. The Herb Beef also pairs well with the other new menu addition: Red Pepper Hummus. This creamy dip has all the nuttiness of traditional hummus, but an added "touch of spice for those who crave a slap of flavor." Both new menu items are available while supplies last at all locations nationwide. Image Credit: The Halal Guys ## Trend Insights (Trend Hunter) - Score: 1.0/10 - Popularity: 3% | Activity: 15% | Freshness: 12% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Key Themes Behind This Trend - **Halal Food Trend:** The increased demand for halal food is creating opportunities for new and established brands to offer unique and diverse halal menu options like the herb beef at The Halal Guys. - **Herb-infused Flavor Trend:** The trend towards using herb-infused meats and proteins in menu items is offering restaurants new and exciting opportunities to create flavorful and healthy dishes. - **Hummus Innovation Trend:** The innovation and variety in hummus flavors, like the red pepper hummus at The Halal Guys, is changing the perception of this traditional dip and offering opportunities for new products and flavor combinations. ### Where This Applies - **Fast Food Industry:** The fast food industry can capitalize on the growing demand for halal food, unique flavors, and healthy options by incorporating these trends into their menus. - **Food Manufacturing Industry:** The food manufacturing industry can innovate by creating new herb-infused products and hummus flavors for restaurants and consumers. - **Middle Eastern Cuisine Industry:** The Middle Eastern cuisine industry can continue to expand and innovate by incorporating diverse flavors and ingredients into their traditional dishes, like the herb beef and red pepper hummus at The Halal Guys. ## Related on Trend Hunter - [Spiced Halal Fast-Casual Fare](https://www.trendhunter.com/trends/the-halal-guys-menu-items.md) - [Meat-Free Restaurant Menu Updates](https://www.trendhunter.com/trends/the-halal-guys-menu.md) - [Creamy Jalapeño Hummus Dips](https://www.trendhunter.com/trends/jalapeo-hummus.md) - [Spicy Sous-Vide Proteins](https://www.trendhunter.com/trends/signature-spicy-chicken.md) - [Halal-Certified Chicken Shawarmas](https://www.trendhunter.com/trends/chicken-shawarma.md) - [Hot Chili Chicken Wings](https://www.trendhunter.com/trends/the-halal-guys-chicken-wings.md) - [Herby Mediterranean Wraps](https://www.trendhunter.com/trends/new-mediterranean-wraps.md) - [Flavorful Wrap Menus](https://www.trendhunter.com/trends/new-wrap-menu.md) - [Vegetarian Mediterranean Wraps](https://www.trendhunter.com/trends/greek-halloumi-wrap.md)