# Tough Exotic Fashion The Herald Sun Sunday Life May 2012 Editorial Stars a Badass Shanina Shaik By Meghan Young | Published 2012-05-30 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/herald-sun-sunday-life-may-2012 References: [fashiongonerogue](http://fashiongonerogue.com/shanina-shaik-jeff-hahn-sunday-life/) & [heraldsun.au](http://www.heraldsun.com.au/) The looks showcased throughout the Herald Sun Sunday Life May 2012 editorial are a cross between tough chic and exotic beauty. While accessories such as a [draping nose ring](https://www.trendhunter.com/trends/standout-essentials) and printed turban speak to the latter (not to mention model Shanina Shaik's overall exotic features), the use of clothing pieces such as chainmail-like skirts and makeup looks that are dark and mysterious add to the former. The Herald Sun Sunday Life May 2012 editorial was lensed by London-based photographer Jeff Hahn. Stylist Ben Schofield outfitted the Australian beauty in a vibrant, feminine and youthful wardrobe filled with designs from the likes of Paco Rabanne, Maarten Van Der Hors and [House of Holland](https://www.trendhunter.com/trends/better-world-fragrance-house-cloudar). Her tousled tresses and [dramatic eyeshadow](https://www.trendhunter.com/trends/il-pranzo-campaign) were created by beauty artist Gemma Wheatcroft. ## Trend Insights (Trend Hunter) - Score: 4.4/10 - Popularity: 75% | Activity: 49% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### Why This Trend Is Growing - **Exotic Fashion:** There is an opportunity for fashion brands to create unique wardrobe staples that blend and celebrate diverse cultures. - **Tough Chic:** Brands can experiment with creating apparel and accessories that fuse edginess with femininity and that cater to the growing demand for comfortable athleisure wear. - **Dark Makeup:** Beauty brands can consider creating product lines that cater to customers who want to experiment with dark and bold makeup looks. ### Industries Being Reshaped - **Fashion Design:** Fashion designers and stylists can experiment with blending diverse cultures to create edgy yet feminine clothing pieces and accessories for customers. - **Athleisure Wear:** Apparel brands can focus on creating comfortable athleisure wear that can be worn both in and out of the gym. - **Beauty Products:** Beauty product companies can diversify their offerings by introducing bold and dark makeup looks and products to cater to fashion-forward customers. ## Related on Trend Hunter - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Canadian-Made Cruise Collections](https://www.trendhunter.com/trends/shans-cruise-2026-line.md) - [Genderless Outerwear Designs](https://www.trendhunter.com/trends/sujitha-shivajothi.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sustainable Statement Swimwear](https://www.trendhunter.com/trends/animalia.md) - [Wild Animal-Decorated Gowns](https://www.trendhunter.com/trends/schiaparelli-lion-head.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)