# Gender Gap-Addressing Basketball Initiatives Shoot 360 Hosted HER Month in March By Kalin Ned | Published 2026-04-13 | Life-Stages Source: Trend Hunter, https://www.trendhunter.com/trends/her-month References: [prnewswire](https://www.prnewswire.com/news-releases/shoot-360-launches-her-month-to-bridge-the-gender-gap-in-basketball-302698839.html)  [Shoot 360](https://www.trendhunter.com/trends/la-fitness) ran HER Month during March. This nationwide initiative was designed to bridge the gender gap in basketball by offering free access to Shoot 360's tech-driven training facilities. As part of HER Month, Shoot 360 hosted girls-only open gym sessions, clinics, skill-based training experiences, and 3 Ball Leagues across select locations. The company also collaborated with former WNBA player Tayler Hill, [Nike US Sports Camps](https://www.trendhunter.com/trends/hoops-lives-here) for a HER Month Clinic, and the global nonprofit Convoy of Hope to support women's empowerment initiatives. In essence, Shoot 360's campaign puts resources behind the mission of [gender equality in sports](https://www.trendhunter.com/trends/gender-disparities-in-sports-nutrition). This is important as while women's basketball has seen unprecedented momentum at the collegiate and professional levels, participation rates for girls at the grassroots level remain significantly lower than for boys. Image Credit: Shoot 360 ## Trend Insights (Trend Hunter) - Score: 3.8/10 - Popularity: 23% | Activity: 20% | Freshness: 72% - Audience gender: 10% men, 90% women - Primary generations: Gen Z, Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Life-Stages](https://www.trendhunter.com/life-stages) > [Youth](https://www.trendhunter.com/youth) ## Key Themes ### Key Themes Behind This Trend - **Tech-enabled Inclusive Training:** Integration of performance-tracking technology with free-access facility models creates scalable pathways to democratize elite basketball training for underrepresented girls. - **Girls-only Sports Programming:** Dedicated girls-only clinics and leagues reveal a market for tailored coaching curricula and safe-space competition formats that can reshape grassroots participation rates. - **Athlete-driven Community Partnerships:** Campaigns anchored by former professional athletes and nonprofits expose opportunities for credibility-driven engagement models that amplify resource access and visibility for women's sports. ### Where This Applies - **Sports Technology:** Wearables, AI coaching platforms, and skill-tracking systems present avenues to deliver personalized training at scale within community programs targeting girls. - **Youth Sports Development:** Grassroots programming and league operators exhibit potential to adopt subscription and sponsorship hybrid models that broaden inclusion and long-term athlete pipelines. - **Corporate-nonprofit Partnerships:** Collaborative sponsorships between brands and NGOs demonstrate prospects for co-funded initiatives that combine marketing reach with mission-driven resource deployment. ## Related on Trend Hunter - [Female-Athlete Hydration Initiatives](https://www.trendhunter.com/trends/gatorade-x-wnba.md) - [Female Athlete-Fronted Luxury Campaigns](https://www.trendhunter.com/trends/coach-x-wnba-campaign.md) - [Women-Honoring Creator Campaigns](https://www.trendhunter.com/trends/xtool.md) - [Female Athlete-Focused Development Platforms](https://www.trendhunter.com/trends/professional-development-platform.md) - [Women-Focused Sports Stores](https://www.trendhunter.com/trends/the-womens-sports-store.md) - [Ball Game-Promoting Urban Initiatives](https://www.trendhunter.com/trends/more-ball-games.md) - [Generational Wellness Campaigns](https://www.trendhunter.com/trends/generation-wellness.md) - [Co-Branded Pilot Basketball Programs](https://www.trendhunter.com/trends/la-fitness.md) - [Woman-Focused Content Editing Platforms](https://www.trendhunter.com/trends/edithers.md)