# Self-Expressive Empowering Initiatives & Other Stories Spotlights Women with Her Image, Her Story By Amy Duong | Published 2020-07-16 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/her-image-her-story References: [stories](https://www.stories.com/en/latest-stories/her-image-her-story.html) & Other Stories draws in the talents of [nine female photographers](https://www.trendhunter.com/trends/computer-science-is-everything) as a part of its 'Her Image, Her Story' campaign initiative launched to celebrate this year's [International Women's Day](https://www.trendhunter.com/trends/womencentric-celebrations). The nine photographers that play a role in the new project include Wai Lin Tse, Gia Coppola, Amanda Charachian, Wang Ziqian, Grace Bukunmi, Ewa-Marie Rundquist, Laura Kampman, and Lottermann & Fuentes. They all created a special series of self-portrats for the campaign that center around the idea of [self-espression](https://www.trendhunter.com/trends/we-belong-to-something-beautiful) while encouraging consumers to do the same. For every image posted, the brand donated $1 through the month of March. The portraits were a reflection of what each photographer sees as their authentic self and ownership of who they are. Image Credit: & Other Stories ## Trend Insights (Trend Hunter) - Score: 1.4/10 - Popularity: 21% | Activity: 11% | Freshness: 9% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial, Gen X - Top markets: North America, South America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) ## Key Themes ### Key Themes Behind This Trend - **Self-expression Through Photography:** Opportunity for brands to leverage photography as a means of empowering consumers to express themselves authentically. - **Supporting Female Artists:** Initiatives that highlight the work of female photographers and artists offer opportunities for brands to support gender diversity and inclusivity. - **Social Impact Campaigns:** Brands can harness the power of social media to create campaigns that drive positive change and raise funds for important causes. ### Where This Applies - **Fashion and Apparel:** Fashion brands can collaborate with photographers to create campaigns that promote self-expression and empower individuals through their clothing choices. - **Art and Photography:** Art galleries and photography platforms can showcase the work of female photographers and support their artistic endeavors. - **Corporate Social Responsibility:** Companies can implement social impact campaigns to engage consumers, increase brand loyalty, and support important social causes. ## Related on Trend Hunter - [Empowerment-Focused Holiday Campaigns](https://www.trendhunter.com/trends/olivela.md) - [Empowering Women's Campaigns](https://www.trendhunter.com/trends/prettypowerful.md) - [Female Empowering Phone Cases](https://www.trendhunter.com/trends/her-impact-matters.md) - [Artist-Backed Women Campaigns](https://www.trendhunter.com/trends/ramona-pintea.md) - [Story-Focused Empowerment Campaigns](https://www.trendhunter.com/trends/shyaway.md) - [Empowering Beauty Campaigns](https://www.trendhunter.com/trends/you-are-amazing.md) - [Empowering Female Apparel Initiatives](https://www.trendhunter.com/trends/empowering-female-apparel-initiatives.md) - [Empowering Fashion Campaigns](https://www.trendhunter.com/trends/on-your-own-time.md) - [Lunar New Year Campaigns](https://www.trendhunter.com/trends/lunar-new-year-campaign1.md)