# Pastel Sneaker Updates ASICS' 'HER HERITAGE' Launch Revitalizes Three New Silhouettes By Riley von Niessen | Published 2020-10-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/her-heritage1 References: [highsnobiety](https://www.highsnobiety.com/p/asics-her-heritage-pack-release-date-price/?utm_source=feedburner&utm_medium=feed&utm_campaign=Feed%3A+highsnobiety%2Frss+%28Highsnobiety.com+-+Online+Streetwear+Magazine%29) & [asics](https://www.asics.com/?jhbjf) After unveiling five updated silhouettes back in September, [ASICS](https://www.trendhunter.com/trends/skyhand-shoes) has added another three models to its 'HER HERITAGE' lineup. This time, the brand revisits the '[GEL-1090](https://www.trendhunter.com/trends/above-the-clouds),' 'GEL-NANDI OG,' and 'JAPAN S PF.' All of the versatile silhouettes are marked with [pastel hues](https://www.trendhunter.com/trends/the-adidas-samba-og) of peach, mint green, and forest green—which contrast against a white base. With these color combinations, all of the sneakers are well-suited to neutral fall looks, but can easily transition to the summer months ahead. The sneakers were unveiled along with a stylized editorial campaign, which celebrates the relationship between mothers and daughters. To do so, ASICS features Korean-American chef Kristen Kish and her mother Judy, along with fashion editor and writer Ava Nirui and her mother Meredith. Image Credit: Highsnobiety / Julien Tell ## Trend Insights (Trend Hunter) - Score: 2.7/10 - Popularity: 50% | Activity: 23% | Freshness: 9% - Audience gender: 10% men, 90% women - Primary generations: Millennial - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Shoes](https://www.trendhunter.com/shoes) ## Key Themes ### What's Driving This Trend - **Pastel Sneaker Updates:** ASICS' 'HER HERITAGE' launch introduces new pastel-hued sneaker models. - **Versatile Silhouettes:** ASICS' 'HER HERITAGE' lineup offers sneakers suitable for both fall and summer looks. - **Celebrating Mother-daughter Relationships:** ASICS' editorial campaign features moms and daughters, highlighting the special bond between them. ### Who This Affects Most - **Footwear:** The pastel sneaker trend presents an opportunity for footwear brands to capitalize on the popularity of fashionable and versatile footwear choices. - **Fashion:** The pastel color trend in sneakers opens up possibilities for fashion brands to create complementary clothing and accessories that cater to this aesthetic. - **Advertising and Marketing:** Brands can leverage the emotional connection of family relationships in their advertising campaigns to resonate with consumers and foster brand loyalty. ## Related on Trend Hunter - [Retro Pastel Tonal Sneakers](https://www.trendhunter.com/trends/skyhand-shoes.md) - [Pink-Tinged Technical Sneakers](https://www.trendhunter.com/trends/pink-glo-colorway.md) - [Pastel-Tonal Collaborative Sneakers](https://www.trendhunter.com/trends/skyhand-og.md) - [Retro Aesthetic Lifestyle Trainers](https://www.trendhunter.com/trends/gelsekiran.md) - [Earthy Tonal Sneaker Collections](https://www.trendhunter.com/trends/earthenware.md) - [Neon-Tinged Technical Sneakers](https://www.trendhunter.com/trends/gelsekiran-1.md) - [Nature-Inspired Collaborative Sneakers](https://www.trendhunter.com/trends/ub10s-gelkayano-20.md) - [Neutral Tonal Lifestyle Sneakers](https://www.trendhunter.com/trends/gelnyc-5.md) - [Trail-Inspired Neutral Sneakers](https://www.trendhunter.com/trends/gelnunobiki.md)