# Bright Lightvertising Denim Jonathan Rhys Meyers As The New Face of Energie Jeans By lourdes sanchez bayas | Published 2009-01-16 | Celebs Source: Trend Hunter, https://www.trendhunter.com/trends/henry-viii-denim-campaigns-jonathan-rhys-meyers-for-energie-jeans References: [justjared.buzznet](http://justjared.buzznet.com/page/2/) & [stylenews.peoplestylewatch](http://stylenews.peoplestylewatch.com/2009/01/15/jonathan-rhys-meyers-models-denim-in-energie-ads/) Super hunky Irish actor Jonathan Rhys Meyers has gone from playing Henry VIII on Showtime's “The Tudors,” to landing a contract to be the face (and gorgeous body) of Energie Jeans. “The campaign features Jonathan Rhys Meyers in a variety of denim-based looks which perfectly capture the rock 'n roll attitude of the Energie brand," People Magazine notes. **Implications** - Companies that recruit high profile celebrities to their cause when devising a new marketing campaign can dramatically increase the attention and impact that it generates. A spokesperson that people perceive as talented, funny or attractive is ultimately going to improve the association that consumers have with the product that they are supporting. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 56% | Activity: 8% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Celebs](https://www.trendhunter.com/celebs) ## Key Themes ### What Makes This Trend Stand Out - **Celebrity Endorsements:** Companies can benefit from using high-profile celebrities to represent their products, increasing attention and impact of marketing campaigns. - **Rock 'n Roll Fashion:** Denim-based looks can provide a rock 'n roll attitude for fashion brands. - **Television to Advertising Transitions:** Talented actors from popular TV shows can transition into being the face of a brand. ### Sectors Adopting This - **Fashion:** The fashion industry can benefit from using celebrity endorsements for denim-based looks. - **Advertising:** Advertising companies can cater to companies looking to use high-profile celebrities for their marketing campaigns. - **Entertainment:** Talented actors from popular TV shows can transition into endorsing fashion brands, benefiting both the entertainment and fashion industries. ## Related on Trend Hunter - [Cheeky Celebrity Denim Campaigns](https://www.trendhunter.com/trends/sydney-sweeney-1.md) - [Celebrity-Backed Luxury Menswear Campaigns](https://www.trendhunter.com/trends/luxury-menswear-campaign.md) - [Singer-Led Fashion Campaigns](https://www.trendhunter.com/trends/pour-homme-and-neighborhood.md) - [Redefined Masculinity Branding](https://www.trendhunter.com/trends/tough-guys-soft-sweaters.md) - [Cinematic Denim Campaigns](https://www.trendhunter.com/trends/shaboozey-and-matty-matheson.md) - [K-Pop Star Denim Campaigns](https://www.trendhunter.com/trends/90sinspired-denim-campaign.md) - [K-Pop-Joined Denim Campaigns](https://www.trendhunter.com/trends/mingyu-fall-denim.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Actor-Backed Electric Automobile Campaigns](https://www.trendhunter.com/trends/the-rise-of-electric.md)