# Edgy Thermal Menswear The Henry is a Heatwave Wonderland Editorial Features Avant-Garde Styles By Jana Pijak | Published 2012-09-19 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/henry-is-a-heatwave-wonderland References: [fuckingyoung.es](http://fuckingyoung.es/henry-is-a-heatwave/) & [wonderlandmagazine](http://www.wonderlandmagazine.com/) Ton Heukels stars in the ‘Henry is a Heatwave’ Wonderland editorial. The edgy fashion story highlights a multitude of [avant-garde menswear looks](https://www.trendhunter.com/trends/day-3-capsule-2) that are totally winter-ready. Stylist Toby Grimditch dresses Ton in thermal pieces that are not only functional but simultaneously fashion-forward. The model is lensed by Laurence Ellis who captures him in a stark image series showcasing cool tones of blues, whites and grays along with subtle pops of bright purples, oranges and highlighter greens. This off-kilter editorial spread embraces eccentric wardrobe styling that sets the tone for the upcoming [winter season](https://www.trendhunter.com/trends/high-winter). From exaggerated proportions to intricately quilted details, the ‘Henry is a Heatwave’ Wonderland editorial shines a light on edgy and youthful cuts designed with the modern male in mind. ## Trend Insights (Trend Hunter) - Score: 2.4/10 - Popularity: 45% | Activity: 20% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Photography](https://www.trendhunter.com/stylephotography) ## Key Themes ### Why This Trend Is Growing - **Avant-garde Menswear:** Disruptive innovation opportunity: Explore new materials and designs to create avant-garde menswear that combines functionality with fashion-forward styles. - **Thermal Fashion:** Disruptive innovation opportunity: Develop innovative thermal fabrics and technologies to create stylish and winter-ready menswear pieces. - **Eccentric Wardrobe Styling:** Disruptive innovation opportunity: Offer unique and unconventional wardrobe styling options that cater to the modern male and challenge traditional fashion norms. ### Industries Being Reshaped - **Fashion Design:** Disruptive innovation opportunity: Get creative with materials, cuts, and silhouettes to push the boundaries of menswear and offer avant-garde designs. - **Textile Manufacturing:** Disruptive innovation opportunity: Invest in research and development to create new thermal fabrics and technologies that combine functionality and style. - **Fashion Styling:** Disruptive innovation opportunity: Embrace eccentric and unconventional wardrobe styling techniques to cater to the evolving preferences of modern men. ## Related on Trend Hunter - [Experimental Fall Wardrobe](https://www.trendhunter.com/trends/khaotique-noir.md) - [Avant-Garde High Streetwear](https://www.trendhunter.com/trends/hm-x-glenn-martens.md) - [Heritage Winter Collections](https://www.trendhunter.com/trends/high-winter.md) - [Avant-Garde Street Capsules](https://www.trendhunter.com/trends/day-3-capsule-2.md) - [Refined Vintage Militaristic Fashion](https://www.trendhunter.com/trends/studio-nicholson-fw25.md) - [Modular Fw26 Tech Fashion](https://www.trendhunter.com/trends/hh118389225-4.md) - [Urban Layered Outdoor Fashion](https://www.trendhunter.com/trends/andwander-fw25.md) - [Winterized Technical Fashion Capsule](https://www.trendhunter.com/trends/222-winter.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md)