# Provocative Coastal Editorials Henrik Purienne Photographs the Beautiful Cailin Russo By Vasiliki Marapas | Published 2014-11-10 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/henrik-puriennes References: [highsnobiety](http://www.highsnobiety.com/2014/11/07/cailin-russo-henrik-purienne-nsfw/) & [purienne](http://purienne.com/) Photographer Henrik Purienne trains his lens on the beautiful Cailin Russo as she frolics in an undisclosed coastal location. Purienne is no stranger to photographing beautiful models; previously, he shot the gorgeous Shane van der Westhuizen in an equally-as-steamy editorial. In this shoot, Russo opts for a simple I-Woke-Up-Like-This look. Think messy hair, a [bare face and sleepy eyes](https://www.trendhunter.com/trends/velvet-heat). She gazes out towards the water, allowing the [salt breeze](https://www.trendhunter.com/trends/sel-de-mer) to ruffle her tousled locks and leave a fine mist to settle over her tanned skin. Can you think of a better way to wake up? Because I certainly can not. Russo models pieces from MMLE Clothing's [Spring/Summer 2015 collection](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit) throughout the editorial, but it seems like she prefers to wear no clothes instead. ## Trend Insights (Trend Hunter) - Score: 3.6/10 - Popularity: 82% | Activity: 18% | Freshness: 8% - Audience gender: 90% men, 10% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What's Driving This Trend - **Coastal Fashion Editorials:** A disruptive innovation opportunity exists for fashion brands to feature their clothing in coastal photo shoots, attracting customers with an aspirational lifestyle. - **Natural Beauty Look:** An opportunity exists for beauty brands to promote natural and minimalistic looks, like the I-Woke-Up-Like-This look, in their marketing campaigns. - **Trend of Beach Photography:** A rising trend in beach photography offers an opportunity for brands to partner with photographers for collaborations or feature their products in beach photo shoots. ### Who This Affects Most - **Fashion:** Fashion brands can use coastal editorials to promote their clothing and attract customers with an aspirational lifestyle. - **Beauty:** Beauty brands can promote natural and minimalistic looks like the I-Woke-Up-Like-This look in their marketing campaigns to attract customers who prefer a simple beauty routine. - **Photography:** The rising trend of beach photography offers opportunities for photographers to collaborate with brands for photo shoots or for brands to feature their products in beach photo shoots. ## Related on Trend Hunter - [Modern Minimalist Apparel Collections](https://www.trendhunter.com/trends/auteur-studios-latest-summer-edit.md) - [Local Hotspot Fashion Shoots](https://www.trendhunter.com/trends/heartbeat-campaign.md) - [Island-Inspired Summer Wear](https://www.trendhunter.com/trends/sel-de-mer.md) - [Intimate Fashion Capsules](https://www.trendhunter.com/trends/velvet-heat.md) - [Dreamy Apparel Collections](https://www.trendhunter.com/trends/frankies-bikinis-keepsakes-collection.md) - [Feminine Rebellion Campaigns](https://www.trendhunter.com/trends/songs-of-siren.md) - [Beach-Inspired Spring Fashion Capsules](https://www.trendhunter.com/trends/a-kind-of-guise-3.md) - [Dreamy Summer Swimwear Collections](https://www.trendhunter.com/trends/triangls-mirage-drop.md) - [Sun-Soaked Resort Collections](https://www.trendhunter.com/trends/golden-hour-getaway-collection.md)