# Costumized Photography Henrik Bulow's ‘Play' Shoot Captures Funky Snapshots By Luisa Amanda Gomes | Published 2010-02-18 | Naughty Source: Trend Hunter, https://www.trendhunter.com/trends/henrik-bulow-play References: [fashiongonerogue](http://fashiongonerogue.com/2010/02/qvest-49-play-irina-lazareanu-by-henrik-bulow/) & [henrikbulow](http://www.henrikbulow.com/) Photographer Henrik Bulow's series ‘Play,’ portrays model Irina Lazareanu as that wild child that is always messing things up. Getting her [nude body](https://www.trendhunter.com/trends/miley-cyrus-maison-margiela) wrapped up in a silver foil birthday streamer or posing teasingly with Christmas garlands, she bares it all in front of Henrik Bulow’s lens. Many of the pictures are provocative, but they all maintain that [playful spirit of the holidays](https://www.trendhunter.com/trends/chaumets-holiday-2025). Maybe after viewing a few of these photos you too will get inspired to go crazy with your own [holiday decorations](https://www.trendhunter.com/trends/decorating-season). ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 90% | Activity: 69% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Millennial, Gen X - Top markets: South America, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Naughty](https://www.trendhunter.com/naughty) ## Key Themes ### What Makes This Trend Stand Out - **Customized Photography:** Disruptive innovation opportunity: Explore new ways to customize photography experiences and create unique and personalized images for clients. - **Playful Portraits:** Disruptive innovation opportunity: Experiment with unconventional and provocative photography styles to capture playful and eye-catching portraits, appealing to a younger and more adventurous audience. - **Creative Holiday Themes:** Disruptive innovation opportunity: Develop innovative concepts and themes for holiday-themed photography, offering clients fresh and engaging options to capture festive moments in unique ways. ### Sectors Adopting This - **Photography Services:** Disruptive innovation opportunity: Incorporate customized and playful photography styles into traditional photography services, attracting clients seeking unique and memorable visual experiences. - **Event Planning:** Disruptive innovation opportunity: Partner with photographers to offer creative and customized photography experiences at events, adding an exciting and interactive element to celebrations. - **Digital Marketing:** Disruptive innovation opportunity: Utilize customized and playful photography styles to create visually appealing and engaging content for digital marketing campaigns, enhancing brand storytelling and attracting younger audiences. ## Related on Trend Hunter - [Whimsical High-Fashion Holiday Campaigns](https://www.trendhunter.com/trends/roger-vivier-holiday-2025.md) - [Life-Size In-Store Countdowns](https://www.trendhunter.com/trends/toys-r-us-asia.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Functional Gingerbread Cameras](https://www.trendhunter.com/trends/gingerbread-camera.md) - [Nostalgic Winter Intimates Campaigns](https://www.trendhunter.com/trends/skims-holiday-campaign.md) - [Unique Artistic Books](https://www.trendhunter.com/trends/amusebouche.md) - [Photographer-Collab Card Games](https://www.trendhunter.com/trends/artiste-series.md) - [Playful Holiday Jewelry Campaigns](https://www.trendhunter.com/trends/decorating-season.md) - [Artful Self-Expressive Camera Series](https://www.trendhunter.com/trends/z-fc.md)