# Freckled Photo Spreads The Henrik Adamsen 'Flaw' Spread Shows that Beauty is in the Imperfections By Meghan Young | Published 2010-12-08 | Fashion Source: Trend Hunter, https://www.trendhunter.com/trends/henrik-adamsen-flaw References: [behance.net](http://www.behance.net/gallery/SchAn-Magazine-October-2010/831934) & [henrikadamsen](http://www.henrikadamsen.com) The Henrik Adamsen 'Flaw' photo series shows that [beauty often lies in the differences](https://www.trendhunter.com/trends/unseenbeauty-initiative) that make individuals unique. Although using the word "flaw" is a little controversial in describing these differences, Adamsen shocks you into realizing that these aren't flaws at all. Photographed for Schön! Magazine's October 2010 issue, the Henrik Adamsen 'Flaw' series features [stunning closeup portraits](https://www.trendhunter.com/trends/z-fc) of his [freckled-faced models](https://www.trendhunter.com/trends/brow-freckle-stay-n). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 88% | Activity: 65% | Freshness: 8% - Audience gender: 10% men, 90% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Fashion](https://www.trendhunter.com/fashion) > [Hip Fashion](https://www.trendhunter.com/hipfashion) ## Key Themes ### What's Driving This Trend - **Celebrating Imperfections:** Opportunity to create marketing campaigns that redefine beauty standards by celebrating individual differences. - **Natural Beauty:** Consumer demand for natural beauty products that enhance unique features and promote individuality. - **Diversity in Advertising:** Opportunity for brands to feature diverse models and highlight beauty in their differences. ### Who This Affects Most - **Beauty and Personal Care:** Brands can create natural products that enhance individual features and market campaigns that celebrate unique differences. - **Fashion and Apparel:** Opportunity for brands to highlight diversity in their advertising campaigns by featuring models with unique features. - **Media and Advertising:** Shift towards celebrating diversity and promoting individuality in advertising through campaigns that redefine beauty standards. ## Related on Trend Hunter - [Imperfect Timber Exhibits](https://www.trendhunter.com/trends/no1-common.md) - [Unretouched Photography Books](https://www.trendhunter.com/trends/dove-reimagine-beauty.md) - [Imperfect Photography Celebrations](https://www.trendhunter.com/trends/nonnas-cam.md) - [Wasp Perspective Beauty Campaigns](https://www.trendhunter.com/trends/perfectly-imperfect.md) - [Truth-Forward Beauty Campaigns](https://www.trendhunter.com/trends/the-ordinary-x-uncommon.md) - [Authenticity-Centric Beauty Series](https://www.trendhunter.com/trends/we-belong-to-something-beautiful.md) - [Inclusive Skincare Branding](https://www.trendhunter.com/trends/featforskin.md) - [All-Asian Beauty Campaigns](https://www.trendhunter.com/trends/maybelline-face-the-difference.md) - [Empowering Clean Beauty Campaigns](https://www.trendhunter.com/trends/clean-beauty-campaign1.md)