# Social Networking Storefronts Henri Bendell Launches Facebook Page With Live Window Display By Rachel | Published 2009-08-19 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/henri-bendell-facebook References: [racked](http://racked.com/archives/2009/08/18/in_the_window_hot_live_facebook_action_at_bendels.php) & [henribendel](http://www.henribendel.com/) To celebrate the launch of their Twitter and Facebook pages, Henri Bendell created a socially-networked storefront, with a model in a mock living room lounging around and hanging on Facebook (not a bad gig). The storefront for Henri Bendel showed the models browsing on Facebook by displaying it on the 'living room' TV. Definitely a way to attract attention to your Facebook page--just have models talk about it! **Implications** - Social media is one of the fastest growing developments in contemporary society, and merging this with real-life establishments is a great way to garner attention. In doing so, businesses use the power of familiarity with an already well-known product in an unconventional manner to stand out. ## Trend Insights (Trend Hunter) - Score: 3.3/10 - Popularity: 19% | Activity: 71% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Internet](https://www.trendhunter.com/internet) ## Key Themes ### What's Driving This Trend - **Social Media Storefronts:** Businesses can merge the social media realm with brick and mortar establishments to attract attention. - **Live Social Media Displays:** Incorporating live social media displays in physical stores can create a unique customer experience. - **Micro-influencer Marketing:** Working with micro-influencers to promote social media storefronts can increase engagement and reach. ### Who This Affects Most - **Retail:** Retail businesses can benefit from incorporating social media storefronts in their physical stores. - **Advertising:** Advertising agencies can offer services to help businesses create live social media displays to attract customers. - **Social Media Marketing:** Social media marketing firms can help businesses implement micro-influencer marketing strategies to promote their storefronts. ## Related on Trend Hunter - [Live Commerce Holiday Windows](https://www.trendhunter.com/trends/holiday-windows.md) - [Connection Platform Experiences](https://www.trendhunter.com/trends/facebook-debuts-at-stagecoach.md) - [Multi-Brand Virtual Malls](https://www.trendhunter.com/trends/virtual-mall.md) - [Social Networking Hubs](https://www.trendhunter.com/trends/internet-social-caf.md) - [Interactive Virtual Denim Stores](https://www.trendhunter.com/trends/lee-jeans.md) - [Immersive Virtual Pop-Ups](https://www.trendhunter.com/trends/benemart-concept.md) - [Social Shopping Networks](https://www.trendhunter.com/trends/stage-ten.md) - [Virtual Beauty-Focused Stores](https://www.trendhunter.com/trends/world-of-beauty.md) - [Virtual Appliance Showrooms](https://www.trendhunter.com/trends/appliance-showroom.md)