# Luxury-Branded Graffiti Documentaries The Hennessy Presents 'Futura in NYC' Film Short is Intimate By Shiori Mine | Published 2012-08-03 | Updated 2012-08-06 | Pop Culture Source: Trend Hunter, https://www.trendhunter.com/trends/hennessy-presents-futura-in-nyc References: [hypebeast](http://hypebeast.com/2012/08/hennessy-presents-futura-in-nyc) & [hennessy](http://www.hennessy.com/) Following the struggles and successes of this enigmatic street artist, the Hennessy Presents 'Futura in NYC' film short captures the history behind his elusive reign. Also known as Futura 2000, this American graffiti artist became recognized during the 70s and 80s for illegally tagging New York subways. A pioneer for the succession of street art, Futura gained notable exposure when he began his career as the backdrop painter for British punk band The Clash. He also recently collaborated with the luxury cognac brand to design a limited-edition Hennessy bottle. The partnership brings together two distinctive icons with a comparable connection. They both live and brand themselves with idiosyncratic attitudes. The Hennessy Presents 'Futura in NYC' film is short and sweet, but captures the raw energy behind this mysterious artist. ## Trend Insights (Trend Hunter) - Score: 3.2/10 - Popularity: 25% | Activity: 63% | Freshness: 8% - Audience gender: 70% men, 30% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Pop Culture](https://www.trendhunter.com/popculture) > [Viral](https://www.trendhunter.com/viral) ## Key Themes ### What Makes This Trend Stand Out - **Street Art Documentaries:** There is a growing demand for documentaries that explore the history and impact of street art and graffiti. - **Luxury Art Collaborations:** Luxury brands are increasingly partnering with renowned artists to create special edition products, expanding their reach into the art world. - **Punk and Graffiti Fusion:** The fusion of punk culture and street art presents an opportunity for disruptive innovation in fashion, music, and art. ### Sectors Adopting This - **Film and Entertainment:** The film industry can capitalize on the growing interest in street art documentaries by producing and distributing more content in this genre. - **Luxury Goods:** Luxury brands can explore collaborations with renowned artists to create limited-edition products that appeal to art enthusiasts and collectors. - **Fashion and Music:** Fashion and music industries can draw inspiration from the fusion of punk culture and street art, creating unique styles and sounds that resonate with rebellious audiences. ## Related on Trend Hunter - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Whiskey-Themed Street Art](https://www.trendhunter.com/trends/upfest.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Generative Art Cognac Bottles](https://www.trendhunter.com/trends/hennessy-and-florian-zumbrunn.md) - [Abstract Artwork Champagne Branding](https://www.trendhunter.com/trends/dom-prignon-and-jeanmichel-basquiat.md) - [Graffiti-Painted Beer Packaging](https://www.trendhunter.com/trends/1664-x-andre-saraiva.md) - [Fashion Designer Cognac Products](https://www.trendhunter.com/trends/hennessy-and-kim-jones.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Tiger-Inspired Alcohol Packaging](https://www.trendhunter.com/trends/zhang-enli.md)