# Golden Oldie Cognac The Hennessy 'Paradis Horus' Comes with an 18K Gold Decanter By Marissa Liu | Published 2009-12-19 | Luxury Source: Trend Hunter, https://www.trendhunter.com/trends/hennessy-paradis-horus References: [bornrich.org](http://www.bornrich.org/entry/paradis-horus-is-a-luminous-divine-perfection/) & [atelier29.blogspot](http://atelier29.blogspot.com/2009/12/hennessy-paradis-horus-magnificent.html) Looking for a truly golden spirit? Why not try the [Hennessy](https://www.trendhunter.com/trends/richard-hennessy-magnum) ‘[Paradis Horus](https://www.trendhunter.com/trends/505-edition-branson-cognac).’ This cognac is presented in an 18K gold bottle (or if you’re feeling a little pinch in the purse strings there is a black and gold plastic version as well) designed by Ferruccio Laviani. Hennessy ‘Paradis Horus’ is shaped like a flame and draws its inspiration from the Egyptian god of Sun. The cognac inside is a mélange of hundreds of [rare eaux-de-vies](https://www.trendhunter.com/trends/anniversary-cuve), aged for between 25-130 years. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 56% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Luxury](https://www.trendhunter.com/luxury) > [Ultra Luxury](https://www.trendhunter.com/ultraluxury) ## Key Themes ### What's Driving This Trend - **Luxury Alcohol:** Opportunity for luxury alcohol brands to innovate with exclusive packaging that appeals to high-end consumers. - **Custom Packaging:** Opportunity for packaging companies to create unique packaging designs for luxury alcohol brands to differentiate themselves in the market. - **Rare Blend Marketing:** Opportunity for alcohol brands to market rare blends that are aged for long periods as a unique product in the industry. ### Who This Affects Most - **Luxury:** The luxury industry can benefit from creating exclusive products like the 'Paradis Horus' to appeal to high-end consumers. - **Packaging:** The packaging industry can target luxury alcohol brands to create custom packaging designs to stand out in the market. - **Alcohol:** The alcohol industry can market high-end cognac as a rare blend aged for long periods to appeal to premium consumers. ## Related on Trend Hunter - [Anniversary-Celebrating Cognac Expressions](https://www.trendhunter.com/trends/richard-hennessy-magnum.md) - [Exquisite Cognac Bottles](https://www.trendhunter.com/trends/exclusive-lunar-new-year.md) - [Cultural Holiday Bottle Designs](https://www.trendhunter.com/trends/hennessy-1.md) - [Luxury Rapper-Approved Cognacs](https://www.trendhunter.com/trends/505-edition-branson-cognac.md) - [Luxurious Limited-Edition Coffrets](https://www.trendhunter.com/trends/louis-xiii-classic-decanter.md) - [Premium Smoky Cognacs](https://www.trendhunter.com/trends/fortnum-mason5.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md) - [Rabbit-Themed Cognac Decanters](https://www.trendhunter.com/trends/maison-martell-1.md)