# Digital Basketball Houses Hennessy House of Moves Celebrates the NBA All-Star Game By Laura McQuarrie | Published 2022-02-19 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hennessy-house-of-moves References: [thespiritsbusiness](https://www.thespiritsbusiness.com/2022/02/hennessy-unveils-nba-digital-activation/)  The [Hennessy House of Moves](https://www.trendhunter.com/trends/chip-shop) was created to offer three floors of experiences for the NBA All-Star Game and the digital house activation marks the latest installment of the Make Moves That Start Movements campaign. Within the immersive digital space, sports fans will get to experience a performance by American rapper Gunna and [NBA-themed Hennessy cocktails](https://www.trendhunter.com/trends/athletic-brewing-company1). There are also artful installations to appreciate, along with a virtual bar complete with recipes for Hennessy’s NBA-themed serves. The digital house activation continues a conversation started by [Hennessy Cognac](https://www.trendhunter.com/trends/hennessy-and-kim-jones) when it released eight NFTs. Appealing to a young, connected audience of sports fans, this experience gives the next generation of collectors the chance to win an autographed Russell Westbrook jersey. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 54% | Activity: 64% | Freshness: 11% - Audience gender: 90% men, 10% women - Primary generations: Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### Why This Trend Is Growing - **Immersive Digital Spaces for Events:** Creating virtual experiences for events such as live performances, 3D installations, and themed cocktails can enhance engagement and appeal to the younger audience. - **NFT Collections for Sports Fans:** Offering NFTs and limited edition sports memorabilia can attract a younger, connected audience and create new opportunities for collectors and sellers alike. - **Virtual Mixology Experiences:** Providing virtual bars and mixology tutorials with themed cocktails can create a fun and educational experience for fans to enjoy at home. ### Industries Being Reshaped - **Event Management:** Event management companies could enhance their services by offering immersive digital experiences for events to enhance engagement and bring in a new audience. - **Sports Memorabilia:** Companies that specialize in sports memorabilia can take advantage of NFTs and limited edition items to attract a younger audience and capitalize on the growing digital collectibles market. - **Beverage Industry:** The beverage industry can use virtual mixology experiences to introduce customers to new products and create an engaging experience that is both fun and educational. ## Related on Trend Hunter - [Large-Scale Basketball Events](https://www.trendhunter.com/trends/foot-locker-takeover.md) - [Hip Hop-Honoring Exclusive Campaigns](https://www.trendhunter.com/trends/chip-shop.md) - [Perception-Redefining Brand Campaigns](https://www.trendhunter.com/trends/made-for-more-campaign.md) - [Intricate Basketball Shaped Bottles](https://www.trendhunter.com/trends/lorenz-bumer.md) - [Basketball League-Inspired Metaverses](https://www.trendhunter.com/trends/nbpa-metaverse.md) - [AR-Enabled Basketball Player Experiences](https://www.trendhunter.com/trends/cryptocom.md) - [Imaginative Liqueur Metaverses](https://www.trendhunter.com/trends/hpnoverse.md) - [Exclusive Cognac NFTs](https://www.trendhunter.com/trends/hennessy-nfts.md) - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md)