# Cognac Heritage Exhibits The Time Barrel Project Celebrates the Hennessey 250th Anniversary By Rebecca Byers | Published 2015-04-07 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hennessey-250th-anniversary References: [hennessy](http://www.hennessy.com/us/news/hennessy-celebrates-its-250th-anniversary/) & [hennessy](http://www.hennessy.com/us/250/timebarrel/) In celebration of the Hennessey 250th Anniversary, the [French cognac brand](https://www.trendhunter.com/trends/hennessy-paradis-zodiac-miniatures-collection) has released a special edition blend, a world touring historical exhibit and a digital time capsule project. The unique touring exhibit is a chance for the longstanding brand to re-educate consumers on its heritage and unique history. The time capsule project involves individuals digitally toasting the brand's milestone on social media by sharing an image and a message to a geotagged interactive map. The unique social media engagement strategy connects the brand with individual consumers through [Facebook](https://www.trendhunter.com/trends/lexi-ai) and an email capture. A winner from the [Hennessey Time Barrel](https://www.trendhunter.com/trends/henny-white) entrants will receive a tour of the brand's routes in France. Also apart of the Hennessey 250th Anniversary celebrations, a Time Barrel exhibit providing an interactive history of the brand will be touring globally beginning in China in April 2015. ## Trend Insights (Trend Hunter) - Score: 3.0/10 - Popularity: 38% | Activity: 43% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia, Africa ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Drinking](https://www.trendhunter.com/drinking) ## Key Themes ### What Makes This Trend Stand Out - **World Touring Exhibits:** The global touring exhibit trend provides an opportunity for brands to engage with consumers and educate them about their unique heritage and history. - **Digital Time Capsules:** Digital time capsule projects on social media offer brands a chance to connect with individual consumers and create engaging, interactive experiences. - **Special Edition Blends:** Releasing special edition blends allows brands to commemorate milestones and create excitement among consumers. ### Sectors Adopting This - **Cognac:** The cognac industry can use world touring exhibits and digital time capsules to promote their brands and educate consumers about their heritage and products. - **Marketing and Advertising:** Marketing and advertising agencies can help brands create and execute engaging digital time capsule projects to connect with consumers and build brand loyalty. - **Tourism:** The tourism industry can leverage world touring exhibits to attract visitors and showcase the unique history and heritage of different destinations. ## Related on Trend Hunter - [Limited-Edition Web-Designed Bottles](https://www.trendhunter.com/trends/hennessys-web3-platform.md) - [Lunar New Year Cognacs](https://www.trendhunter.com/trends/hennessy-year-of-the-horse.md) - [Exquisite Cognac Bottles](https://www.trendhunter.com/trends/exclusive-lunar-new-year.md) - [Co-Creation Bottle Campaigns](https://www.trendhunter.com/trends/limitededition-bottle1.md) - [Cultural Holiday Bottle Designs](https://www.trendhunter.com/trends/hennessy-1.md) - [Unique Limited-Edition Spirits](https://www.trendhunter.com/trends/master-blenders-selection.md) - [Luxurious Iridescent Cognac Bottles](https://www.trendhunter.com/trends/hennessy-vs-carnival.md) - [Fruity Cognac Expansions](https://www.trendhunter.com/trends/henny-white.md) - [Diversity-Focused Cognac Campaigns](https://www.trendhunter.com/trends/more-is-made-by-the-many.md)