# Peculiar Parasol Shows The Hendricks Unusual Umbrella Emporium is a Showcase of Insanity By Omar Yusuf | Published 2011-10-17 | Unique Source: Trend Hunter, https://www.trendhunter.com/trends/hendricks-unusual-umbrella-emporium References: [io9](http://io9.com/5849596/mustache-umbrella-pipe-umbrella-the-most-bizarre-umbrellas-ever-invented) & [diffordsguide](http://www.diffordsguide.com/london-cocktail-week/events/unusual-emporium?on_date=12) When it rains, it pours and when it pours, you ought to find yourself a [dry canopy](https://www.trendhunter.com/trends/weatherman-trek-umbrella) from the Hendricks Unusual Umbrella Emporium. Though it may sound like a 150-year-old specialty shop, in reality the Hendricks Emporium is an annual [pop-up shop](https://www.trendhunter.com/trends/umbrella-crate-stall) that invites DIYers to showcase their best [cocktail umbrella designs](https://www.trendhunter.com/trends/ori-umbrella). Everything gets wet in a rainstorm: Your hair, clothes, cigar and even your pipe. And don't forget your umbrella, it gets *really* wet. Luckily, an easy solution exists: Cover everything in even more umbrellas! This seems to be the operative theme at the Hendricks Unusual Umbrella Emporium. Mustache umbrellas, martini sunshades and pipe-protecting parasols all made appearances in the surprisingly dry Covent Garden area of London this past week. And for those truly devoted to the cause, the city's best bar owners will show off their most innovative cocktail umbrellas. ## Trend Insights (Trend Hunter) - Score: 1.3/10 - Popularity: 15% | Activity: 16% | Freshness: 8% - Audience gender: 30% men, 70% women - Primary generations: Gen Z, Millennial - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Unique](https://www.trendhunter.com/unique) > [Bizarre](https://www.trendhunter.com/bizarre) ## Key Themes ### Key Themes Behind This Trend - **DIY Cocktail Umbrella Designs:** The trend of showcasing DIY cocktail umbrella designs presents disruptive innovation opportunities for umbrella manufacturers to create unique and personalized umbrella designs. - **Specialty Umbrella Shops:** The trend of specialty umbrella shops, such as the Hendricks Unusual Umbrella Emporium, presents disruptive innovation opportunities for entrepreneurs to create unique and experiential retail spaces focused on umbrella products. - **Innovative Cocktail Umbrellas:** The trend of innovative cocktail umbrellas displayed by bar owners offers disruptive innovation opportunities for product designers to create functional and visually appealing cocktail umbrellas for the hospitality industry. ### Where This Applies - **Umbrella Manufacturing:** The umbrella manufacturing industry can capitalize on the trend of DIY cocktail umbrella designs by offering customizable umbrella options and materials to cater to the growing demand for unique umbrella designs. - **Retail:** The retail industry can take advantage of the specialty umbrella shops trend by curating unique umbrella collections, collaborating with umbrella designers, and creating immersive retail experiences centered around umbrella products. - **Hospitality:** The hospitality industry can leverage the trend of innovative cocktail umbrellas by partnering with product designers to create exclusive umbrella designs that enhance the guest experience and add a touch of creativity to their offerings. ## Related on Trend Hunter - [Artist-Designed Umbrella Series](https://www.trendhunter.com/trends/shed-rain-artist-series.md) - [Designer-Approved Vibrant Weather Accessories](https://www.trendhunter.com/trends/vibrant-weather-accessories.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Expertly Crafted Umbrellas](https://www.trendhunter.com/trends/forest-green-umbrella.md) - [Livery Resort-Inspired Umbrella Designs](https://www.trendhunter.com/trends/trina-turk.md) - [Branch-Like Umbrella Stands](https://www.trendhunter.com/trends/aghsan.md) - [Flying Umbrella Prototypes](https://www.trendhunter.com/trends/flying-umbrella.md) - [Two-People Umbrella Designs](https://www.trendhunter.com/trends/shed-rain.md) - [Artful Sculptural Umbrella Stands](https://www.trendhunter.com/trends/inbetween-umbrella.md)