# Interactive Cocktail Websites This Site Shares How-To Videos to Make Hendrick’s Gin Drinks By Ady Floyd | Published 2015-07-10 | Updated 2015-07-14 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hendricks-gin-drinks References: [thedrinksbusiness](http://www.thedrinksbusiness.com/2015/07/hendricks-launches-bartender-training-tool/) & [harpers](http://www.harpers.co.uk/news/hendricks-takes-perfect-serve-training-mainstream-with-online-programme/521325.article) A website has been launched that aims to help bartenders create the perfect Hendrick’s Gin drinks. The website is geared towards bartenders and will provide videos on "educating gin tenders for creating the perfect Hendrick’s and tonic." The website is titled 'The Pursuit of Peculiar Perfection' and it focuses mainly on the classic beverage gin and tonic. The website goes beyond explaining to visitors how to make the [perfect cocktail](https://www.trendhunter.com/trends/cocktail-codex) and it focuses on everything from detailing ice portions to what glassware to use and how to properly garnish the drinks. At the end of each video, Hendrick's ensures each experience was educational by quizzing the bartenders. While the site has developed into a useful bartending tool, the idea was originally inspired by the desire to educate bartenders on how to create the classic trademark Hendrick's Gin drink of a [cucumber gin and tonic](https://www.trendhunter.com/trends/gibsons-london-dry-gin-tonic). ## Trend Insights (Trend Hunter) - Score: 5.4/10 - Popularity: 65% | Activity: 90% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Interactive](https://www.trendhunter.com/interactive) ## Key Themes ### What's Driving This Trend - **Interactive Cocktail Websites:** Creating interactive websites focused on educating bartenders on how to create the perfect cocktail opens up opportunities for other brands to follow suit. - **Digital Education for Bartenders:** Using online videos to educate bartenders on cocktail creation and drink presentation is a trend that's on the rise and presents a disruptive opportunity to the traditional bartender education market. - **Focus on Experience and Education:** Brands can use educational initiatives to create an immersive experience for their customers and encourage loyalty by promoting the history and traditions behind their brand's cocktails. ### Who This Affects Most - **Beverage:** Beverage companies can create interactive websites and digital education tools to better educate consumers and the industry about their products and brand history. - **Hospitality:** By utilizing interactive digital education tools, the hospitality industry can improve bartender training and overall customer experience, leading to increased customer loyalty. - **Online Education:** As the demand for online learning continues to grow, the online education industry can expand its offerings to include cocktail creation, presentation, and history courses that cater to hospitality professionals and enthusiasts alike. ## Related on Trend Hunter - [Branded Cocktail Connoisseur Recipes](https://www.trendhunter.com/trends/summer-cocktail-1.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Gin Cocktail Experiences](https://www.trendhunter.com/trends/beyond-the-pour.md) - [Digital Mixology Guides](https://www.trendhunter.com/trends/digital-mixology.md) - [Ready-to-Mix Powdered Martinis](https://www.trendhunter.com/trends/driest-ever-martini.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Mixology Assistant Apps](https://www.trendhunter.com/trends/sip-cocktails.md)