# Alcoholic Circus Campaigns The Hendrick's Gin 2011 Ads Show that 'It's Not For Everyone' By Meghan Young | Published 2011-06-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hendricks-gin-2011 References: [ibelieveinadv](http://www.ibelieveinadv.com/2011/06/hendricks-gyn-basil-p-peanow-ginnie-rogers-petal-snooz-zoltan/) & [hendricksgin](http://www.hendricksgin.com/) The [Hendrick](https://www.trendhunter.com/trends/hendricks-gym)’s Gin 2011 ad campaign focuses on the curious and even the abnormal. It advocates that the typical is boring, whereas [the strange can be delightful](https://www.trendhunter.com/trends/try-more-weird), entertaining and daring. Considering that the company's slogan happens to be 'It's not for everyone,' this ad concept really drives home this point. Conceived and executed by Madrid-based ad agency DraftFCB, the Hendrick’s Gin 2011 ad campaign also has an element of the fantastical that really speaks to a generation in love with the idea of magic. Not to mention that today's generation is rather nostalgic, and that retro throwbacks are generally appreciated. The Hendrick’s Gin 2011 ad campaign also gives a sense of longevity to the drinking label that makes you trust it even more. ## Trend Insights (Trend Hunter) - Score: 5.6/10 - Popularity: 94% | Activity: 66% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: South America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### Why This Trend Is Growing - **Curiosity Marketing:** Opportunities for brands to engage consumers by promoting unconventional and peculiar concepts. - **Fantastical Advertising:** Creative campaigns that incorporate elements of magic and fantasy to capture the attention of modern consumers. - **Nostalgic Branding:** Utilizing retro throwbacks to create a sense of familiarity and evoke positive emotions in the target audience. ### Industries Being Reshaped - **Alcoholic Beverages:** Innovative marketing strategies that challenge traditional norms and appeal to adventurous consumers. - **Advertising:** Creative agencies can explore unconventional concepts and storytelling techniques to capture viewers' attention. - **Creative Services:** Opportunities to tap into nostalgia and fantasy themes in brand storytelling, design, and campaign execution. ## Related on Trend Hunter - [Gin-Branded Gym Sets](https://www.trendhunter.com/trends/hendricks-gym.md) - [Playful Garden-Inspired Gin Bottles](https://www.trendhunter.com/trends/whimsical-watering-can.md) - [Curious Whiskey Campaigns](https://www.trendhunter.com/trends/dont-mention-it.md) - [Stone Fruit-Flavored Gins](https://www.trendhunter.com/trends/hendricks-grand-cabaret.md) - [Romantic Drinking Accessories](https://www.trendhunter.com/trends/gintimates.md) - [Whimsical Gin Pop-Ups](https://www.trendhunter.com/trends/refreshing-encounters.md) - [Timeless Gin Campaigns](https://www.trendhunter.com/trends/classic-or-nothing.md) - [Alcohol Brand Rebrands](https://www.trendhunter.com/trends/edinburgh-gin-redesign.md) - [AI Creator-Centric Campaigns](https://www.trendhunter.com/trends/the-spirit-of-london.md)