# Time Warp Architecture The Hend Almatrouk Pushkinsky Cinema Harkens to the Site's History By Amelia Roblin | Published 2011-06-21 | Art & Design Source: Trend Hunter, https://www.trendhunter.com/trends/hend-almatrouk-pushkinsky-cinema References: [suckerpunchdaily](http://www.suckerpunchdaily.com/2011/06/20/rossiyas-flourish/) & [almatrouk.blogspot](http://almatrouk.blogspot.com/) Contemporary architecture enthusiasts may already have caught a glimpse of one or two other [entries](http://www.trendhunter.com/trends/pushkinsky-urban-cinema) for the Changing the Face Competition in Moscow, but the Gijo Paul George/Hend Almatrouk Pushkinsky Cinema is a submission that will truly suck you in. Embodying the idea of metamorphosis, this [cultural hub](https://www.trendhunter.com/trends/aydc-public-art-centre) celebrates to the lively Rossiya theater which used to sit on this site, but does so in a way that resembles no other edifice on Earth -- let alone the original structure. A squat [undulating cube](https://www.trendhunter.com/trends/curly-cube) makes up the bulk of the otherwordly building, but a gaping glowing void that opens off of an abutting intersection marks a monumental entrance. A red carpet for special performances and premiere productions can be set up along the impressive black hole entry promenade, leading into the Pushkinsky Cinema where the public will be thoroughly entertained. ## Trend Insights (Trend Hunter) - Score: 6.5/10 - Popularity: 93% | Activity: 95% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe, Asia ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Art & Design](https://www.trendhunter.com/artdesign) > [Architecture](https://www.trendhunter.com/architecture) ## Key Themes ### What's Driving This Trend - **Metamorphosis Architecture:** Opportunity to design buildings that honor the site's history while boldly embodying a new transformative vision of the future. - **Void as Entrance:** Opportunity to design striking entrances that serve as both architectural features and spaces for public interaction. - **Cultural Hubs:** Opportunity to create immersive experiences that celebrate community and a diversity of cultural offerings. ### Who This Affects Most - **Architecture and Design:** Inventive and bold designs that push the boundaries of what is possible could garner attention and acclaim. - **Entertainment and Events:** Innovative cultural hubs that blur the line between performance and architectural design could offer exciting new experiences for audiences. - **Tourism and Hospitality:** Unique and striking designs could boost the appeal of destinations and create buzz-worthy attractions for visitors. ## Related on Trend Hunter - [Contemporary Culture Hubs](https://www.trendhunter.com/trends/tselinny-center.md) - [Futuristic Cultural Spaces](https://www.trendhunter.com/trends/the-lucas-museum-of-narrative-arts.md) - [Everchanging Water-Based Theaters](https://www.trendhunter.com/trends/yichang-grand-theatre.md) - [Landscape Seating Theater Designs](https://www.trendhunter.com/trends/cinema-visiona.md) - [Maze-Inspired Performance Spaces](https://www.trendhunter.com/trends/city-of-time.md) - [Arched Garden-Topped Cultural Centers](https://www.trendhunter.com/trends/hengqin-culture-and-art-complex.md) - [Interactive Architectural Pavilions](https://www.trendhunter.com/trends/folding-landscape.md) - [Reflective Hemispherical Theater Stages](https://www.trendhunter.com/trends/ball-theater.md) - [Landscape-Concealed Cultural Centers](https://www.trendhunter.com/trends/chaohu-natural-and-cultural-centre.md)