# Precise Slicing Knife Ads These Henckels Knife Ads Cleverly Show Off Their Sharpness By Laura McQuarrie | Published 2014-05-22 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/henckels References: [adeevee](http://www.adeevee.com/2014/05/zwilling-ja-henckels-ag-miyabi-the-beauty-of-sharpness-print/) & [www2.zwilling](http://www2.zwilling.com/en-US) This three-part ad series for [Zwilling J.A. Henckels AG](https://www.trendhunter.com/trends/kitchen-ecommerce-platform) Miyabi knives looks at 'The Beauty of Sharpness.' The [print advertisements](https://www.trendhunter.com/trends/devoured-campaign) are set up with food items like salmon and fruit that have been sliced incredibly thinly, demonstrating that by laying the slices one on top of another, they're nearly transparent. In addition to this, the thin food slices are made to look like knives themselves, with text below forming the handles of the different knife shapes. The text that forms each of the handles goes into more detail about each [knife type](https://www.trendhunter.com/trends/new-task-knife) and what it is best for cutting. Although the ad is a little abstract and you might not know it's for a knife, it's quite brilliantly presented when you do look a bit closer. ## Trend Insights (Trend Hunter) - Score: 4.3/10 - Popularity: 64% | Activity: 57% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Print](https://www.trendhunter.com/print) ## Key Themes ### What's Driving This Trend - **Visual Advertising:** Opportunity for businesses to showcase their products in creative and visually appealing ways, capturing consumer attention. - **Product Demonstration:** Using innovative methods to demonstrate the features and capabilities of a product, increasing consumer understanding and interest. - **Creative Branding:** Utilizing unique and artistic approaches to establish a distinctive brand image and engage consumers on a deeper level. ### Who This Affects Most - **Kitchenware:** Innovative marketing strategies can push the boundaries of traditional kitchenware advertising, attracting new customers and increasing sales. - **Food and Beverage:** Incorporating visually striking advertisements can enhance the appeal of food and beverage products, enticing consumers to try new offerings. - **Graphic Design and Advertising:** Demand for creative and visually impactful advertisements creates opportunities for graphic designers and advertising agencies to showcase their expertise. ## Related on Trend Hunter - [Ultra-Slick Minimalist Knife Sets](https://www.trendhunter.com/trends/glass-knife-block.md) - [Versatile Ergonomic Knives](https://www.trendhunter.com/trends/cutluxe-knife-collection.md) - [Refined Meat Slicing Scissors](https://www.trendhunter.com/trends/precision-chef-kitchen.md) - [Specialized Knife Campaiggns](https://www.trendhunter.com/trends/musashi-japan.md) - [Minimalist Metallic Chef Knives](https://www.trendhunter.com/trends/fiskars-all-steel-santoku-knife.md) - [Car-Inspired Sleek Sushi Knives](https://www.trendhunter.com/trends/z-nismo-precision-sushi-knife.md) - [Elegant Design-Forward Japanese Knives](https://www.trendhunter.com/trends/japanese-knives.md) - [High-Quality Handcrafted Japanese Knives](https://www.trendhunter.com/trends/handcrafted-japanese-knives.md) - [Affordable Professional Grade Knives](https://www.trendhunter.com/trends/cutluxe.md)