# Full-Spectrum Hemp Seltzers These New Kaló Hemp-Infused Seltzers are Summer-Ready By Michael Hemsworth | Published 2021-07-03 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hempinfused-seltzers References: [foodbev](https://www.foodbev.com/news/hillviews-kalo-brand-unveils-four-new-hemp-infused-seltzers/) & [hillviewmed](https://hillviewmed.com) The Kaló hemp-infused seltzers range is being expanded by the brand to offer consumers a new lineup of flavors to enjoy this summer. The new flavors include Ruby Red Grapefruit, Black Cherry, Blood Orange Mango and Ginger Lemonade, which each come in 12-ounce cans and boast 15mg of high-grade, full-spectrum hemp. The drinks only contain two-grams of sugar each and have a caloric content of 15-calories. CEO of [Hillview](https://www.trendhunter.com/trends/thc-seltzers) Ken VandeVrede spoke on the new additions to the Kaló hemp-infused seltzers range saying, "Kaló answers consumer demand for a fast-acting, feel-good beverage that delivers the powerful wellness benefits of hemp-derived cannabinoids without derailing your day. Our flavours are carefully crafted using only the most premium ingredients, delivered in a patented water-soluble formula that produces desired effects in under five minutes. With eight hemp-infused seltzers in the market and a [THC beverage](https://www.trendhunter.com/trends/hempderived-thc-beverage) on the way, we’re focused on building strong retail partnerships and brand fans in our own backyard, with plans to expand our retail footprint nationwide within the year.” Image Credit: Kaló ## Trend Insights (Trend Hunter) - Score: 3.9/10 - Popularity: 53% | Activity: 54% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Hemp-infused Beverages:** The rise of hemp-infused beverages offers opportunities for beverage companies to diversify their product lines and tap into the growing demand for functional wellness drinks. - **Cannabis-based Wellness:** The emergence of full-spectrum hemp beverages presents opportunities for companies in the wellness industry to incorporate cannabis-derived ingredients in their products. - **Fast-acting Health Boosters:** The demand for fast-acting, functional wellness drinks indicates potential for innovation in the development of products that can provide consumers with quick health benefits. ### Sectors Adopting This - **Beverage Industry:** The expansion of the Kaló hemp-infused seltzers range highlights the potential for beverage companies to incorporate hemp-derived ingredients in their products, meeting the growing demand for functional wellness drinks. - **Wellness Industry:** The use of full-spectrum hemp in the Kaló seltzers underscores the potential for companies in the wellness industry to include cannabis-derived ingredients in their product lines and cater to health-conscious consumers. - **Retail Industry:** The plans to expand the retail footprint of Kaló hemp-infused seltzers nationwide within the year presents opportunities for retailers to tap into the growing demand for functional wellness drinks. ## Related on Trend Hunter - [Free-From Cannabis Seltzers](https://www.trendhunter.com/trends/hi-seltzer.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md) - [Social Low-Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers.md) - [Hemp-Based Floral Seltzers](https://www.trendhunter.com/trends/maison-bloom.md) - [Functional Fruity Cannabis Beverages](https://www.trendhunter.com/trends/kelia.md) - [Hemp-Based THC Seltzers](https://www.trendhunter.com/trends/hempbased-thc-seltzers.md) - [Low Calorie Cannabis Seltzers](https://www.trendhunter.com/trends/curaleaf.md) - [Potent Non-Alcoholic Seltzers](https://www.trendhunter.com/trends/tilray-1.md) - [Low-Dose THC Seltzers](https://www.trendhunter.com/trends/anytime-seltzers.md)