# Cruelty-Free Hemp-Based Furs DevoHome Created a Sustainable, Hemp-Based Fur Material By Grace Mahas | Published 2021-04-23 | Eco Source: Trend Hunter, https://www.trendhunter.com/trends/hempbased-fur References: [springwise](https://www.springwise.com/innovation/fashion-beauty/biodegradable-faux-fur-cannabis?utm_source=feedly&utm_medium=rss&utm_campaign=a-hemp-based-fur-that-mimics-the-real-thing) & [youtube](https://www.youtube.com/watch?v=A853UneGHW4&feature=youtu.be) DevoHome, a Ukrainian textile company specializing in fabrics made from hemp fibers, recently debuted a hemp-based fur material. The plant-based fur mimics the feel and warming properties of real fur without harming any animals. The eco-friendly textile is "woven from hemp fibers and viscose, a semi-synthetic material made from wood pulp on a knitted base of natural cotton." This replicates the double coat of animals with fine, short fur protected by longer, coarser hair. DovoHome's hemp-based fur is also naturally hypoallergenic, 100% organic, biodegradable, and is produced without pesticides or herbicides. Moreover, the plant-based fur is naturally antimicrobial with natural breathability and thermal qualities. Founder and CEO Oksana Devoe commented on the inspiration behind the launch, stating: “The whole world is protesting against animal fur and then started protesting against synthetic fur, which is made of chemical and petroleum products. So, by creating plant-based fur, we solve all these issues with animal and synthetic fur." Image Credit: DovoHome ## Trend Insights (Trend Hunter) - Score: 2.9/10 - Popularity: 15% | Activity: 63% | Freshness: 10% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America, Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Eco](https://www.trendhunter.com/eco) ## Key Themes ### What Makes This Trend Stand Out - **Plant-based Materials:** Opportunity for more sustainable and eco-friendly fashion products with reduced environmental impact - **Hypoallergenic Fabrics:** Potential for expanding the market for fabrics targeting those with allergies or sensitive skin - **Antimicrobial Textiles:** Innovative materials for high-performance applications, including medical and hygiene-related products ### Sectors Adopting This - **Fashion and Apparel:** Disruptive innovation opportunity to create sustainable clothing items and accessories with cruelty-free materials - **Healthcare:** Potential for creating medical and hygiene-related products with improved antimicrobial properties - **Home Decor:** Opportunity to create eco-friendly and hypoallergenic home textiles, such as rugs and blankets ## Related on Trend Hunter - [Plant-Based Fur Luxury Bags](https://www.trendhunter.com/trends/biofluff.md) - [Sustainable Hemp Bedding](https://www.trendhunter.com/trends/casa-parini.md) - [PETA-Approved Leather Alternatives](https://www.trendhunter.com/trends/biodegradable-leather-alternative.md) - [Ethical Hemp-Derived Backpacks](https://www.trendhunter.com/trends/ecofrico.md) - [Hemp-Based Meatless Products](https://www.trendhunter.com/trends/planet-based-foods.md) - [Camel Hair-Made Sustainable Materials](https://www.trendhunter.com/trends/cameluxe.md) - [Cruelty-Free Leather Alternatives](https://www.trendhunter.com/trends/crueltyfree-leather-alternative.md) - [Animal-Free Material Purses](https://www.trendhunter.com/trends/gucci-horsebit-1955-bag.md) - [Hyper-Realistic Faux Fur Collections](https://www.trendhunter.com/trends/ducies-fw25-collection.md)