# Clarifying Cannabis Refreshments ADAPTAPHORIA Hemp-Based Beverages Come in Two Effect Options By Michael Hemsworth | Published 2025-05-10 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hempbased-beverage References: [preparedfoods](https://www.preparedfoods.com/articles/130507-adaptaphoria-functional-hemp-based-beverage) & [adaptaphoria](https://adaptaphoria.com/?srsltid=AfmBOoo7k9YRTqnGn4Hh0ZOrdvJQJXfXBRKb2fbL_yaTe84xI0EHKu2)  The ADAPTAPHORIA hemp-based beverages have been launched by Cameron Forni as a series of clarifying cannabis refreshments that will provide consumers with a delicious way to incorporate the benefits of hemp into their lifestyle. The drinks are targeted towards social drinking occasions and feature plant-based recipes in two function-focused formulations including Energize and [Unwind](https://www.trendhunter.com/trends/veryvell-sparkling). The drinks feature a blend of [adaptogens alongside botanicals and hemp-based cannabinoids](https://www.trendhunter.com/trends/ruby-red-ranch-water) that will work well for sober-curious consumers looking to socialize or relax. The ADAPTAPHORIA hemp-based beverages come in the Dragon Fruit and Black Berry Cola flavors for the Energize variety, while the Unwind comes in White Peach and Chill Berry flavors. The drinks are part of a larger wave of functional refreshments that offer consumers an [alcohol alternative](https://www.trendhunter.com/trends/cornbread-hemp-thc-seltzers). Image Credit: Adaptaphoria ## Trend Insights (Trend Hunter) - Score: 7.5/10 - Popularity: 92% | Activity: 93% | Freshness: 41% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Functional Beverages:** Functional beverages are increasingly popular, providing consumers with drinks that offer specific health benefits beyond basic hydration. - **Sober-curious Movement:** The rise of the sober-curious movement reflects a shift in consumer preferences towards non-alcoholic alternatives for socializing, driving demand for innovative beverages. - **Adaptogen-infused Products:** Adaptogen-infused products are gaining traction as they promise stress-relief and enhanced well-being, appealing to health-conscious consumers. ### Industries Being Reshaped - **Cannabis Beverage Industry:** The cannabis beverage industry is evolving with the introduction of infused drinks that offer consumers the benefits of hemp in a social drinking format. - **Wellness and Health Industry:** The wellness and health industry is expanding to include beverages that promote physical and mental well-being through natural ingredients. - **Non-alcoholic Beverage Market:** The non-alcoholic beverage market is experiencing growth as more consumers seek enjoyable and functional substitutes for traditional alcoholic drinks. ## Related on Trend Hunter - [Adaptogenic CBD Beverages](https://www.trendhunter.com/trends/veryvell-sparkling.md) - [Hemp-Infused Hydrating Beverages](https://www.trendhunter.com/trends/cannade.md) - [Functional Mushroom-Powered Refreshments](https://www.trendhunter.com/trends/adapt-drinks.md) - [Social Connection Cannabis Drinks](https://www.trendhunter.com/trends/herbal-oasis-social-tonics.md) - [Functional Non-Alcoholic Cocktails](https://www.trendhunter.com/trends/aplos-cocktails.md) - [Functional Adaptogenic Elixirs](https://www.trendhunter.com/trends/botany-elixirs.md) - [Beneficial Lifestyle Cannabis Drinks](https://www.trendhunter.com/trends/wana-beverages.md) - [Vibe-Focused Hemp Drinks](https://www.trendhunter.com/trends/tattersall-functional-beverages.md) - [Sparkling Hemp Beverages](https://www.trendhunter.com/trends/calexo.md)