# Water-Soluble Hemp Supplements Heirloom Pet Products' Paws & Reflect Supports Bones and Joints By Laura McQuarrie | Published 2020-12-09 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-supplement References: [petfoodprocessing.net](https://www.petfoodprocessing.net/articles/14307-heirloom-pet-launches-third-water-soluble-hemp-supplement) & [heirloompets](https://heirloompets.com/) Paws & Reflect by [Heirloom Pet Products](https://www.trendhunter.com/trends/new-avocado-blt) is a brand-new water-soluble hemp supplement for dogs and cats of all sizes that's beneficial for supporting healthy bones and joints. The [calming and relaxing hemp supplement](https://www.trendhunter.com/trends/happy-dog-bundle) for pets takes the form of a [bone broth](https://www.trendhunter.com/trends/premium-dog-beer) with 90mg of broad-spectrum hemp per pouch, and a pet-pleasing beef and sweet potato flavor. As Jason Lysak, CEO of Heirloom Pet Products, notes: "Hemp generally comes as an oil, but products that deliver hemp in an oil format have limited absorption. This means less bioavailability. By using a water-soluble product, we ensure maximum bioavailability, which means Heirloom Pet Products work faster and are more effective." Heirloom Pet’s Beef and Sweet Potato Bone Broth features water-soluble hemp that's organically grown and fast-acting. Image Credit: Heirloom Pet Products ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 19% | Activity: 4% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Pets](https://www.trendhunter.com/pets) ## Key Themes ### What's Driving This Trend - **Water-soluble Hemp Supplements:** Water-soluble hemp supplements are revolutionizing the pet industry by providing maximum bioavailability and faster, more effective results. ### Who This Affects Most - **Pet:** The pet industry can capitalize on the growing demand for water-soluble hemp supplements that support the health and well-being of animals. - **Health and Wellness:** The health and wellness industry can tap into the trend of water-soluble hemp supplements to create innovative products for humans that offer better absorption and faster effects. - **Natural Remedies:** The natural remedies industry has an opportunity to incorporate water-soluble hemp supplements into their product offerings, providing a more bioavailable and efficient solution for various health issues. ## Related on Trend Hunter - [CBD-Infused Pet Products](https://www.trendhunter.com/trends/cv-sciences.md) - [Liquid Pet Supplements](https://www.trendhunter.com/trends/liquid-pet-supplements.md) - [Potent Pet CBD Products](https://www.trendhunter.com/trends/pet-releaf.md) - [Plant-Based Pet Supplements](https://www.trendhunter.com/trends/pet-releaf-2.md) - [Functional CBD Pet Products](https://www.trendhunter.com/trends/pet-releaf-1.md) - [Hip-Helping Dog Supplements](https://www.trendhunter.com/trends/hiphelping-dog-supplement.md) - [Relaxing Hemp-Powered Pet Oils](https://www.trendhunter.com/trends/stress-releaf-hemp-oils.md) - [Plant-Based Canine Joint Supplements](https://www.trendhunter.com/trends/wagwell-ahiflower-omega-oil.md) - [Powder-Based Broth Supplements](https://www.trendhunter.com/trends/honest-kitchen-daily-boosters.md)