# Snackable Hemp Sticks Papa Johns' Hemp Sticks are Sprinked with Superfood Seeds By Laura McQuarrie | Published 2022-02-15 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-sticks References: [fabnews.live](https://fabnews.live/papa-johns-becomes-first-global-qsr-brand-to-put-superfood-hemp-on-the-menu/)  With its limited-edition Hemp Sticks, [Papa Johns](https://www.trendhunter.com/trends/shaqaroni-stuffed-sticks) has become the first global QSR brand to spotlight hemp on its menu. This protein-rich superfood can be found as the coating on the fresh, never frozen sticks that are made with minimal ingredients. The six-ingredient dough is a texture-rich treat thanks to shelled hemp seed toppings and special garlic sauce or garlic butter sauce and mozzarella. Since [Gen Z](https://www.trendhunter.com/trends/peters-epic-rolls) and Millennials are driving the demand for better-for-you foods, Papa Johns has focused on building out its menu of plant-based, flexitarian and healthy options. The limited-edition Hemp Sticks, now available in the UK and Russia, bolster the brand's Better Ingredients. Better Pizza commitment. The launch of this 2022 product from Papa Johns is accompanied by a retro-style campaign that tackles popular misconceptions, such as the fact that the Hemp Sticks are "all seed, no weed." ## Trend Insights (Trend Hunter) - Score: 2.5/10 - Popularity: 28% | Activity: 35% | Freshness: 11% - Audience gender: 50% men, 50% women - Primary generations: Gen Z, Millennial - Top markets: Europe ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Food](https://www.trendhunter.com/food) ## Key Themes ### Why This Trend Is Growing - **Plant-based QSR Menus:** QSR brands are leveraging the growing demand for plant-based, flexitarian, and healthy foods, presenting opportunities to innovate in plant-based and healthier menus - **Hemp-based Foods:** The rise of hemp-based proteins as a nutritious, protein-rich superfood presents opportunities to innovate in hemp-based foods, especially in the QSR industry - **Better-for-you Snacks:** Increasing attention towards health and wellness among Gen Z and Millennials is driving demand for better-for-you snacks, creating opportunities to innovate in the snack industry ### Industries Being Reshaped - **QSR:** QSR brands that focus on offering plant-based, flexitarian, and healthy options can meet the growing demand for healthier fast-food alternatives - **Health and Wellness:** The trends towards better-for-you foods and plant-based protein-rich superfood like hemp present opportunities for business professionals in the health and wellness industry to innovate in the food and beverage space - **Snack Foods:** The growing demand for better-for-you snacks and protein-rich superfoods presents opportunities for the snack food industry to create innovative snack products that meet the wellness needs of consumers ## Related on Trend Hunter - [Stuffed Pizza Sticks](https://www.trendhunter.com/trends/shaqaroni-stuffed-sticks.md) - [Hemp-Based Meatless Products](https://www.trendhunter.com/trends/planet-based-foods.md) - [420-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pre-rolls.md) - [Cake-Flavored Hemp Snacks](https://www.trendhunter.com/trends/evo-hemp.md) - [Limited-Edition Vegan BBQ Pizzas](https://www.trendhunter.com/trends/vegan-bbq-chicken-pizza.md) - [4/20-Inspired Pizza Promotions](https://www.trendhunter.com/trends/pizza-pizza-2.md) - [Snackable Mini Pizza Rolls](https://www.trendhunter.com/trends/chicken-parmesan-papa-bites.md) - [Garlic Parmesan Pizza Items](https://www.trendhunter.com/trends/epic-stuffed-crust-1.md) - [Protein-Rich Pizza Crusts](https://www.trendhunter.com/trends/protein-crust-pizza.md)