# Nutritious Hemp Shakes DOSE's Hemp-Based Shakes are Packed with Protein & Decadent Natural Flavors By Laura McQuarrie | Published 2019-09-23 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-shake References: [bevnet](https://www.bevnet.com/news/2019/expo-east-2019-gallery-cbd-tea-and-energy-drinks#pic-10) & [dose-nutrition](https://dose-nutrition.com/) DOSE's nutritious daily hemp shake promises to be "more than just a protein shake," as it is full of ingredients for growing muscles, supplying the body with energy and feeling replenished with essential vitamins and minerals. The hemp-based shake is organic and naturally flavored, offered in [decadent varieties](https://www.trendhunter.com/trends/cookies-cream-high-protein) like Spiced Vanilla and Chocolate Truffle. In an 11-ounce carton, consumers will find 15 grams of plant-based protein that contain all nine amino acids, plus six grams of healthy fats, carbohydrates for fuel and 18 vitamins and minerals. The [protein supplement category](https://www.trendhunter.com/trends/darigold-protein-shakes) is being challenged by [plant-based protein supplements](https://www.trendhunter.com/trends/almondmilk-protein-shakes), especially as consumers seek out clean alternatives that offer even more value to their daily lives. As such, DOSE by MindFull appeals to not just vegans and vegetarians but the wellness-focused consumer in general. ## Trend Insights (Trend Hunter) - Score: 2.6/10 - Popularity: 24% | Activity: 44% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Supplements:** The rise of plant-based protein supplements is challenging the traditional protein supplement category, creating disruptive innovation opportunities for companies offering clean and sustainable alternatives, like DOSE by MindFull. - **Organic and Naturally-flavored Products:** Consumers are seeking out clean, organic and naturally-flavored products, like DOSE's Hemp-Based Shakes, that offer added health benefits and value to their daily lives, creating disruptive innovation opportunities for companies looking to cater to this growing demand. - **Wellness-focused Consumer Market:** The growing trend of wellness-focused consumers is creating a disruptive innovation opportunity for companies to cater to this market by offering nutritious products, like DOSE's Hemp-Based Shakes, that promise to supply the body with energy, replenish essential vitamins and minerals, and promote muscle growth. ### Where This Applies - **Plant-based Protein Supplement Industry:** The plant-based protein supplement industry is poised for disruption as consumers seek out clean and sustainable alternatives, like DOSE by MindFull. - **Organic and Natural Food Industry:** The organic and natural food industry has the potential for disruptive innovation with products like DOSE's Hemp-Based Shakes that cater to consumers seeking out clean, organic and naturally-flavored products offering added health benefits. - **Health and Wellness Industry:** The health and wellness industry has a disruptive innovation opportunity to cater to the growing trend of wellness-focused consumers seeking out nutritious products, like DOSE's Hemp-Based Shakes, that promote overall health and wellbeing. ## Related on Trend Hunter - [Organic High-Protein Smoothies](https://www.trendhunter.com/trends/organic-highprotein-smoothies.md) - [Superfood Smoothie Boosters](https://www.trendhunter.com/trends/manitoba-harvest-hemp.md) - [Artisan Athlete Protein Drinks](https://www.trendhunter.com/trends/not-shake-protein.md) - [Nutritious Protein Milkshakes](https://www.trendhunter.com/trends/shaken-udder-protein-milkshakes.md) - [Plant-Based Wellness Shakes](https://www.trendhunter.com/trends/plantbased-wellness-shakes.md) - [Protein-Rich Nutrition Support Shakes](https://www.trendhunter.com/trends/complete-protein-shake.md) - [Whole-Body Nutrition Shakes](https://www.trendhunter.com/trends/kachava.md) - [Cookie Dough Protein Shakes](https://www.trendhunter.com/trends/premier-protein-bake-shop-cookie-dough.md) - [Nutrient-Rich Shake Mixes](https://www.trendhunter.com/trends/goodvice-bestever-chocolate.md)