# Hemp Root Oils Yield Growth's Wright & Well is Enjoying Increasing Popularity on the Market By Kalin Ned | Published 2020-10-28 | Marketing Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-root-benefit References: [newsfilecorp](https://www.newsfilecorp.com/release/44820/YIELD-GROWTH-Announces-Wright-Well-to-Launch-Cannabis-Product-Line-in-Oregon-in-June) & [yieldgrowth](http://www.yieldgrowth.com) [Wright & Well](https://www.trendhunter.com/trends/bacon-cake) is focused on the wellbeing of its consumers as its products specifically harness CBD, THC, terpenes, and hemp root oil benefits to enhance one's experience. The company has an extensive line-up of offerings, including the Be Chill™Sleepy Time Tincture, Be Better™[CBD Full Spectrum Tincture](https://www.trendhunter.com/trends/harrelsons-own-cbd), Be Better™CBD Extra Strength Tincture, Be Friendly™PMS Capsules, Be Nimble™Arthritis Capsules, Be Able™Chronic Pain Capsules, Be Relieved™Analgesic Pain Gel, Be Free™ Pain Balm, and the Be Loved™Massage Oil. As the names of these products might suggest, the brand is concerned of [alleviating stress](https://www.trendhunter.com/trends/sagely-naturals-products), as well as pain caused by chronic or acute conditions. Parent company Yield Growth has been known to have a forward-thinking approach to the cannabis industry. For example, the Cannabis Sativa hemp root oil—which is a key ingredient in the aforementioned products—is extracted using a "patent-pending technology." Image Credit: Yield Growth ## Trend Insights (Trend Hunter) - Score: 2.8/10 - Popularity: 26% | Activity: 49% | Freshness: 9% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Marketing](https://www.trendhunter.com/marketing) > [Branding](https://www.trendhunter.com/branding) ## Key Themes ### What Makes This Trend Stand Out - **Cbd-infused Wellness Products:** Disruptive innovation opportunity for companies to develop and market wellness products infused with CBD, THC, terpenes, and hemp root oils. - **Patent-pending Extraction Processes:** Opportunities for companies to innovate in the cannabis industry by developing new extraction processes for ingredients like hemp root oil. - **Stress and Pain Relief:** Trend towards developing products that address stress and pain relief using natural ingredients like CBD, terpenes, and hemp root oil. ### Sectors Adopting This - **Wellness and Beauty:** Opportunity for companies in the wellness and beauty industry to develop and market CBD-infused products for stress and pain relief. - **Cannabis and Hemp:** Opportunities for companies in the cannabis and hemp industries to develop and market products with patent-pending extraction processes. - **Pharmaceuticals:** Disruptive innovation opportunity for pharmaceutical companies to develop natural pain relief products using natural ingredients such as CBD, terpenes, and hemp root oil. ## Related on Trend Hunter - [Herbal CBD Oils](https://www.trendhunter.com/trends/herbal-cbd-oils.md) - [Cannabis-Powered Wellness Solutions](https://www.trendhunter.com/trends/dr-norms-wellness.md) - [Plant-Based Body Oils](https://www.trendhunter.com/trends/om-wellness.md) - [Sleep-Enhancing CBN Oils](https://www.trendhunter.com/trends/cbn-oil.md) - [Natural CBD Skincare Lines](https://www.trendhunter.com/trends/cbd-skincare-line.md) - [Functional Hemp Capsules](https://www.trendhunter.com/trends/hempbased-supplements.md) - [Expanded Cannabis Product Lines](https://www.trendhunter.com/trends/cannabis-product-line.md) - [Whole Plant Hemp Tinctures](https://www.trendhunter.com/trends/full-bloom-by-onyx.md) - [Plant-Based Wellness Products](https://www.trendhunter.com/trends/aors-new-hemp-seed-oil.md)