# Hemp Protein Powders Navitas Naturals Turns Hemp into a Great Option for Smoothies and Baked Goods By Meghan Young | Published 2014-12-01 | Lifestyle Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-protein-powder References: [navitasnaturals](http://navitasnaturals.com/product/453/Hemp-Protein-Powder.html) There is protein powder and then there is hemp protein powder. Turning the superfood that is known as hemp seed into a ground substance perfect for smoothies and baked goods, Navitas Naturals has created a product that will appeal to health nuts with a hankering for something different and much more nutritious than what currently on the market. A great source of protein, omega-fatty acids and fiber, the Navitas Naturals Hemp Protein Powder is a [plant-based option](https://www.trendhunter.com/trends/plantbased-protein-powders1) that will especially appeal to vegetarians. In addition to beverages and pastries, the Navitas Naturals Hemp Protein Powder can be used in [yogurt and granola dishes](https://www.trendhunter.com/trends/protein-granolas) as well. [Easy to digest](https://www.trendhunter.com/trends/rise311-protein-powders) and full of more than just protein, this product is eco-friendly ad flavorful. People will enjoy the nutty addition to many of their drinks and dishes. ## Trend Insights (Trend Hunter) - Score: 1.1/10 - Popularity: 7% | Activity: 18% | Freshness: 8% - Audience gender: 50% men, 50% women - Primary generations: Millennial, Gen X - Top markets: North America ## Categories [Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health) ## Key Themes ### Key Themes Behind This Trend - **Plant-based Protein Powders:** Disruptive innovation opportunity: Develop new plant-based protein powders using alternative sources such as peas or lentils. - **Functional Food Ingredients:** Disruptive innovation opportunity: Create innovative functional food ingredients by incorporating hemp protein powder into various products like energy bars or snacks. - **Eco-friendly Food Products:** Disruptive innovation opportunity: Introduce eco-friendly alternatives to traditional food products by incorporating sustainable ingredients like hemp seed into the manufacturing process. ### Where This Applies - **Health and Wellness:** Disruptive innovation opportunity: Capitalize on the growing health and wellness trend by creating new products that cater to health-conscious consumers seeking nutritious alternatives like hemp protein powder. - **Food and Beverage:** Disruptive innovation opportunity: Explore new opportunities in the food and beverage industry by incorporating hemp protein powder into a wide range of products, from smoothies and baked goods to yogurt and granola dishes. - **Sustainable Manufacturing:** Disruptive innovation opportunity: Transform the manufacturing sector by developing sustainable practices and utilizing eco-friendly ingredients like hemp seeds, contributing to a more environmentally conscious industry. ## Related on Trend Hunter - [Hemp Protein Baking Solutions](https://www.trendhunter.com/trends/nepra-foods-hemp-protein.md) - [Superfood Smoothie Boosters](https://www.trendhunter.com/trends/manitoba-harvest-hemp.md) - [Seed Oil-Free Protein Powders](https://www.trendhunter.com/trends/hela-nutrition.md) - [Nutritious Hemp-Powered Products](https://www.trendhunter.com/trends/hemperella-super-food.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plant-based-protein-powders.md) - [Organic Pumpkin Seed Protein Powders](https://www.trendhunter.com/trends/organic-plantbased-pumpkin-seed-protein-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md) - [Organic Pea Protein Powders](https://www.trendhunter.com/trends/orgain-vanilla-bean-organic-protein-boost-powder.md) - [Plant-Based Protein Powders](https://www.trendhunter.com/trends/evive-debuts-protein-powders.md)