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# Hemp-Infused Protein Powder
Manitoba Harvest's Hemp Pro 70 is Filled With Chocolatey Goodness

By Rahul Kalvapalle | Published 2014-12-01 | Lifestyle
Source: Trend Hunter, https://www.trendhunter.com/trends/hemp-pro
References: [manitobaharvest](http://manitobaharvest.com/product/238/HempPro-70-Chocolate-300g.html)

Manitoba Harvest's Hemp Pro 70 is the world's first water soluble hemp-based protein powder, now available in a delicious creamy chocolate flavor. This product can easily be mixed into any delicious drink. Whether you want to a healthy beverage on the go for your shaker up or are looking to craft a more elaborate drink, Hemp Pro 70 is perfect.

Each 30 gram serving of Hemp Pro 70 includes 14 grams of protein. This protein is completely plant-based, making it an excellent option for people unable to consume dairy and egg-based protein powders. This powder offers all the [essential amino acids](https://www.trendhunter.com/trends/rise311-protein-powders) without compromising on flavor. It has a silky texture that is perfect for basic [protein shakes, smoothies](https://www.trendhunter.com/trends/protein-smoothie-powders), yogurts and hot cereals and can also be used for baking.

## Trend Insights (Trend Hunter)

- Score: 1.5/10
- Popularity: 13% | Activity: 25% | Freshness: 8%
- Audience gender: 50% men, 50% women
- Primary generations: Millennial, Gen X
- Top markets: North America, Europe

## Categories

[Trend Hunter](https://www.trendhunter.com/trends) > [Lifestyle](https://www.trendhunter.com/lifestyle) > [Health](https://www.trendhunter.com/health)

## Key Themes

### Why This Trend Is Growing

- **Plant-based Protein Powder:** The popularity of plant-based protein powder presents opportunities for companies to innovate with unique flavors and packaging to attract health-conscious consumers.
- **Water-soluble Protein Powder:** Development of protein powders that are easily water-soluble creates opportunities to cater to consumers' demand for convenience and ease-of-use in their protein supplements.
- **Functional Food:** The trend towards functional foods presents opportunities for companies to create products that provide added health benefits, such as protein powders with added nutrients and ingredients that promote gut health.

### Industries Being Reshaped

- **Food and Beverage:** Food and beverage companies can capitalize on the trend of plant-based eating by developing unique and innovative plant-based products, such as protein powders with unique flavors and packaging.
- **Fitness and Sports Nutrition:** Fitness and sports nutrition companies can innovate by developing protein powders that cater to the convenience and ease-of-use needs of consumers, such as water-soluble protein powders.
- **Health and Wellness:** Companies in the health and wellness industry can develop functional food products that offer added health benefits, such as protein powders with added nutrients and ingredients promoting gut health.

## Related on Trend Hunter

- [Hemp-Powered Superfood Mixes](https://www.trendhunter.com/trends/hemp-juice-powder.md)
- [Plant-Based Protein Powders](https://www.trendhunter.com/trends/plantbased-protein-powder-1.md)
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